StackAdapt

Tracking

  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Display URL Parameters

Display Impression Tracking Pixel

Mobile App URL Parameters

Mobile App Impression Tracking Pixel

OTT URL Parameters

OTT Impression Tracking Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that StackAdapt will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. StackAdapt will need to set up automated reporting within their platform to be sent to the Rockerbox endpoint.
    1. Files should be sent on a daily cadence.
    2. Each file should contain the previous 1 days of spend data.
    3. There should be no spaces in the file names.
    4. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Campaign Group ID
Campaign
Date
Creative
Media Cost
Campaign ID
Campaign Group
Creative ID


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