Xandr (Formerly known as AppNexus)

Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced--their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

URL Parameters

Impression Tracking Pixel

Batch Spend

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Report Delivery Requirements

Please ensure all spend reports align with our requirements listed here

Spend reports will need to be downloaded from Xandr and sent weekly to a Rockerbox email endpoint. Reach out to your Rockerbox representative for the email endpoint.

Each weekly report should contain the previous 7 days worth of data.

Column Requirements:

  • Day
  • IO Id
  • IO Name
  • Creative Id
  • Creative Name
  • Revenue (USD)

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Spend Report Columns

If any of the above columns are not applicable to the inventory you're running (such as Campaign Group), please contact your Rockerbox representative.


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