Getting Started
Rockerbox Overview & Core Concepts
What we are Solving For
What we are solving for
Building Your Foundational Dataset
Core Data Types
Tracking Your Conversion Activity
Conversion Activity Tracking
Deduplicating Conversions
Identifying Users
Tracking Your Marketing Activity
Marketing Touchpoints - How We Track
Rockerbox Tracking by Vendor
Deduplicating Events
Building a Path to Conversion - Mobile
Using CM360 with Rockerbox
Can I track purchases on the Tiktok or Meta shop?
Ingesting Your Spend
Spend Ingestion
Attribution Methodology
Attribution Overview
Attribution types in Rockerbox
What is De-duplication?
Direct Traffic
Why performance in Rockerbox looks different
Attribution Windows ("Lookback Window")
Multi-Touch Attribution Model
Multi-Touch Attribution (MTA) Model overview
Model Application and Impact
Modeling Deep Dive
Mapping Your Data
Rockerbox Mapping Hierarchy Overview and Change Request Guidelines
Unmapped Events
Rockerbox Marketing Classifications
Onboarding Overview
Data Foundation Onboarding
What to Expect - Data Foundation Onboarding
Key Stages of Data Foundation Onboarding
What to Expect - Post Data Foundation Onboarding
Data Foundation Onboarding - Onsite Conversion Pixel & Direct Mail Requirements
MMM Onboarding
MMM - Implementation Timeline & Key Phases
Providing Incrementality Results
Incrementality Testing & Analysis Onboarding
Onboarding with Rockerbox - Overview
Rockerbox Training
Rockerbox Training: What to Expect
Rockerbox Support
Rockerbox Support Offering
Contacting Rockerbox Support
Maintaining Rockerbox
Launching New Channels and Partners
Maintaining consistent naming conventions
Migrating to a Shopify Headless Site Build
Adding & Removing Users
Maintaining Vendor Integrations
Finding Your Account ID (Pixel Source Name)
FAQ
Privacy
PII Data
Privacy (GDPR, CCPA, CPRA)
Data Storage & Retention
Data Retrieval & Deletion
FAQs
Tracking Marketing Touchpoints
Parameters, Pixels, and Batch Spend Reports
How does Rockerbox handle campaign name changes?
What are synthetic events?
Can I use my own custom UTMs instead of Rockerbox tracking parameters?
Excluding Parameters from GA
Should I be concerned with my URL length?
Discrepancies
Discrepancies between internal data and Rockerbox data
What is Deduplication? Why do Platforms take Full Credit?
Why are conversion counts in Facebook different than Rockerbox?
Rockerbox last touch vs. GA last touch
Discrepancies between Ad Platforms and Rockerbox
Accounting for 3rd Party Purchases (ex. Amazon, Etsy)
Tracking On-Site Activity
Returns- Ingesting and Understanding the Impact
If I have webhooks, can I turn off the onsite pixel?
My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
Will the Rockerbox pixel code slow down my website?
When does the Rockerbox cookie expire?
UI Access
Rockerbox Access FAQs
Use Case FAQ
How to normalize performance for "walled gardens"
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
How to exclude certain spend or marketing touchpoints from Rockerbox reporting
Understanding strong ROAS or CPA for bottom funnel channels
How to normalize historical in-platform reporting pre-Rockerbox
Can I use a Conversion Event as a Marketing Event for another Conversion?
Why would a retargeting vendor get 1st touch credit?
Direct Mail Spend Amortization
Conversion Discrepancy
Partners & Integrations
Rockerbox Core Integrations
Paid Search
Google Ads (Auto-Append)
Google Ads (Manual Tracking)
Bing
OpenAI
Paid Social
Facebook / Meta (Auto Append)
Facebook / Meta (Manual Append)
Facebook / Meta - Viewthrough Integration
Pinterest
Pinterest - Viewthrough Integration
Snap
Snap - Viewthrough Integration
LinkedIn
TikTok
TikTok (Manual Append)
TikTok - Viewthrough Integration
Reddit
Display
Google Display Network (GDN)
Criteo
Teads
Email
Standard UTMs
Ecommerce Platforms
Shopify
Shopify - Checkout Extensibility
Customer Data Platforms (CDPs)
Segment
Rockerbox Premium Integrations
Affiliate
Impact.com
Rakuten
Ascend™ by Partnerize (formerly Pepperjam)
CJ Affiliate (Commission Junction)
Direct Mail
Pebble Post
LS Direct
Postie
Belardi Wong
Share Local Media (SLM)
SeQuel DM
Linear TV & OTT
Simulmedia Linear
MNTN
Bliss Point Media OTT/Linear
Eicoff Linear TV
Tatari OTT & Linear
MMSI
Marketing Architects (Linear)
Comcast Linear TV
Hulu
ID Media
TargetSpot
Direct Avenue
StackAdapt (OTT)
TV Scientific
Simulmedia OTT
Streaming Audio & Podcasts
iHeartRadio
Spotify Ad Analytics
Pandora
Display & Native
Taboola
DCM Tags
Using DCM Tags
PowerInbox
The Trade Desk
LiveIntent View Feature
Display & Video 360 (DV360)
AcuityAds (Illumin)
AdForm
AdRoll
MediaAlpha
Outbrain
StackAdapt (Display)
Xandr (AppNexus)
RTB House
LiveIntent
Quantcast
Hivewyre
Fastg8
Adelphic by Viant
AppLovin
Zeta Global
Yahoo DSP (formerly Verizon Oath)
Wunderkind
AdTheorent
AppLovin - Viewthrough
Amobee
AdMedia
Search Ads 360 (SA360)
Apple Search Ads
Call Centers
Phone Calls: CallRail
Phone Calls: Invoca
Phone Calls: Other
Post Purchase Survey
Fairing Integration (Formerly Enquire Labs)
Mobile Measurement Partners (MMPs)
Singular
Branch
AppsFlyer
Adjust
Branch Marketing Events
Integration Documentation for Marketing Partners
Spend: Batch
Sending Files to Rockerbox
Report Delivery Requirements
Direct Mail: Sending Mail Logs to Rockerbox
Avoiding Scientific Notation
Partnering with Rockerbox - for New Partners
Currency
Rockerbox Guide for Marketing Partners
Setup and Technical Documentation
Conversion Events
Conversion Events Overview
Historical Conversion Data
Historical Data and New vs. Repeat Customers
In-App Conversion Events
Mobile Apps
Advanced Conversion Events
Webhooks
Conversions: Batch Files
Online Conversion Events
General Conversion Tracking
Exclusions
Excluding Admin Users in Customer Accounts
Excluding Staging/Test Domains
Custom Tracking Domain (CNAME)
Custom Tracking Domain (CNAME) Overview
In Segment - Custom Tracking Domain (CNAME)
Turn Off Cloudflare Proxy
Standard Conversion Data Formats
Verifying Conversion Pixels are Firing
BugSnag
Identify Calls
Ingesting Address Data
Conversion Tracking Methods
Shopify Integration
Google Tag Manager
Pixel Variables
GTM: Ecommerce Event Variables
Rockerbox UID to GTM Data Layer
GTM: Shopify Variables
GTM: Manual Tag Setup (not preferred)
GTM: Conversion Pixels
GTM: All Pages Pixel
Pixels Event Status: Pixel QA + Monitoring
Segment Overview
Segment Integration
Segment Onsite Data
Segment Server-Side Data
Site Direct
Site Direct: Conversion Pixels
Pixel Implementation outside of GTM
Conversion Event Breakouts
Conversion Data Breakouts (Child Segments)
Conversion QA
Retail Data
Marketing Activity
How Rockerbox Tracks Your Marketing Channels
Linear TV
Linear TV Overview
Customer Service
Customer Service (Call, Chat, FAQs)
Direct Mail: Setup
OTT
OTT Log Files
Podcasts & Streaming Audio
Podcasts
Streaming Audio
Non-Paid & Organic
UTM Based Tracking in Rockerbox
Organic Search
SMS
Organic Social
Synthetic Events
Changes in Facebook Synthetic Event Modeling
Hard to Track Channels
Post Purchase Surveys
Post Purchase Surveys Overview
Sending Rockerbox Survey Data
Recommendations for Survey Response Options
How to organize and map survey responses
Amazon DSP: UTM tracking
Overview of Tracking "Hard to Track" Channels
Why Attribution Numbers Change
Allowed Domains
How Rockerbox Attributes Touchpoint Credit
Promo Codes
Spend
API Integrations
AdWords Manager Accounts
Spend: API Integrations
Re-Authenticating Accounts
Facebook Ads Account
Outbrain: Requesting API Access
Microsoft Advertising Account (Bing)
Google Error: "This app is blocked"
Deleting an Authenticated Account
Updating Facebook Permissions during authentication
Modeling
MMM Model
MMM - Guidelines for Feature Selection
MMM Feature Metrics - Spend, Impressions, or Clicks
MMM - Including Non-Spend Features
Model Fit for MMM
Bayesian Methodology
Setting Priors
MMM - Features Included in Modeling
MMM KPI: Revenue or Conversions
MMM - External Factors
MTA Model
Modeling Detailed
Historical Data
Google Analytics 4
Historical Data Revisions (Backfills)
Rockerbox Data Exports
Exporting Reports from the UI
Creating Ad Hoc Exports
Scheduled Reports & Ad Hoc Exports Step by Step
Data Warehousing
Conversion APIs (CAPIs)
Google Ads Conversions API (CAPI)
Meta Relay
Rockerbox UI
MMM UI Views
Marketing Mix Modeling
MMM - Marketing Performance
MMM - Channel Overview
MMM - Scenario Planner
MMM - Model Comparison
MMM - Selecting Models
Testing UI Views
Understanding Geo Lift Test Results
MTA UI Views
Marketing Paths
Funnel Position
Channel Overlap
Platform-Reported Performance
Rockerbox de-duplicated view
Cross-Channel Attribution Report
Conversion Comparison
Time Period Comparison
Modifying Reporting Columns in the UI
Use Case Guides
Priority Use Cases
In Channel Optimizations
Seeing Performance on Channel and Placement Level
Setting a de-duplicated Performance target in Rockerbox
Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance
Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
Comparing Performance across Time Periods
How to tell whether your prospecting channel is working
Evaluating TOF performance
Determining Optimal Spend by Channel
Determining optimal budget allocation in Rockerbox
How to leverage time to convert and payback periods to determine where to cut spend
When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting
New Channel Testing
New channel launch - evaluating performance
Understanding User Path to Conversion
Identifying the role of each channel across the funnel
How to Quantify the Impact of an increase in Branding spend on Demand driven channels
Understanding the Impact of each channel
Understanding User Behavior Across Rockerbox Views
Understanding Influencer Impact
Channel Overlap Use Cases
Budgeting & Forecasting
Financial Forecasting & Budgeting with Rockerbox
Planning and budgeting against baseline performance
Channel Incrementality
Incrementality Testing Glossary
Requirements for Testing
Incrementality Testing: Frequently Asked Questions
Choosing the Right KPI for your test
Understanding Confidence Intervals & Statistical Significance
How Rockerbox Minimizes Business Disruption During a Test
Testing Methodology
Understanding Channel Incrementality
Tips & Guides
Cadence of Rockerbox Use
Your Holiday Guide
Tips for Performance Recap Analysis
Tips for leveraging Rockerbox to understand performance during an Economic downturn
Tips for Handling Spend Heavy Ups and Pacing
How to Build a Testing Roadmap
Preparing for a sale in Rockerbox
Leveraging MTA with MMM
Evaluating a New Product Launch in Rockerbox
Guide to Incrementality Testing with Rockerbox
All Categories > Partners & Integrations > Rockerbox Premium Integrations > Display & Native
28 articles
Setup Instructions. Authenticate your Taboola account(s) here. This will allow Rockerbox to ingest daily spend. You will need to request your Client ID and Client Secret from your Taboola representat…
Updated 3 years ago
Trafficking DCM tags into a buying platform such as a DSP requires additional setup. At a high-level: Impression-tracking Pixels: treat as normal. Implement within the buying platform (and not DCM).…
Updated 4 years ago
Tracking Parameters. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically fil…
Setup Instructions. Follow the API Spend Integration steps in the section below so that Rockerbox has access to connect to The Trade Desk on your behalf.. Authenticate your The Trade Desk account(s)…
Updated 2 years ago
LiveIntent and Rockerbox have partnered to include view-through reporting within the Rockerbox dashboard and reports. View-Through Data. This updated view data includes view impressions on known open…
Setup Instructions. Authenticate your DV360 account(s) here. This will allow Rockerbox to ingest daily spend. If you're receiving a "this app is blocked" error, follow these steps to resolve. Apply t…
Setup Instructions. Reach out to support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you'd like applied for this type of marketing activity. Foll…
Setup Instructions. Authenticate your AdRoll account(s) here. This will allow Rockerbox to ingest daily spend. Apply the Rockerbox URL parameters and impression pixels to all ads using the below inst…
Tracking. Append the click-through URL parameters to your landing page URLs. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced. T…
Setup Instructions. Authenticate your Outbrain account(s) here. This will allow Rockerbox to ingest daily spend. This will require you to reach out to Outbrain to request access per the instructions…
Rockerbox has standard URL parameters to track clicks, as well as a log file integration that allows us to track view-based conversions. Click Tracking. Append the click-through URL parameters to you…
Overview - Click Tracking. Rockerbox tracks AppLovin traffic using URL parameters added directly within the platform. Applovin allows users to automatically configure parameters in their UI. Step 1:…
Updated 1 week ago by ibrahim zohrob
Tracking. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad…
Updated 1 week ago by Eddie Chou
Setup Instructions. Reach out to support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you'd like applied for this type of marketing activity.. Fol…
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