Getting Started
Rockerbox Overview & Core Concepts
What we are Solving For
What we are solving for
Building Your Foundational Dataset
Core Data Types
Tracking Your Conversion Activity
Conversion Activity Tracking
Deduplicating Conversions
Identifying Users
Tracking Your Marketing Activity
Marketing Touchpoints - How We Track
Rockerbox Tracking by Vendor
Deduplicating Events
Building a Path to Conversion - Mobile
Can I track purchases on the Tiktok or Meta shop?
Ingesting Your Spend
Spend Ingestion
Attribution Methodology
Attribution Overview
Attribution types in Rockerbox
What is De-duplication?
Direct Traffic
Why performance in Rockerbox looks different
Attribution Windows ("Lookback Window")
Multi-Touch Attribution Model
Multi-Touch Attribution (MTA) Model overview
Model Application and Impact
Modeling Deep Dive
Mapping Your Data
Structure of Marketing Activity (Mapping Tiers)
Unmapped Events
Onboarding Overview
Onboarding Requirements
Requirements for Implementing Onsite Conversion Pixels
What to Expect - Onboarding
Key Stages of Onboarding
What to Expect - Post Onboarding
Rockerbox Training
Rockerbox Academy
Rockerbox Training: What to Expect
Rockerbox Support
Rockerbox Support Offering
Contacting Rockerbox Support
Maintaining Rockerbox
Launching New Channels and Partners
Maintaining consistent naming conventions
Migrating to a Shopify Headless Site Build
Adding & Removing Users
Maintaining Vendor Integrations
Finding Your Account ID (Pixel Source Name)
FAQ
Privacy
PII Data
Privacy (GDPR, CCPA, CPRA)
Data Storage & Retention
Data Retrieval & Deletion
FAQs
Tracking Marketing Touchpoints
Parameters, Pixels, and Batch Spend Reports
How does Rockerbox handle campaign name changes?
What are synthetic events?
Can I use my own custom UTMs instead of Rockerbox tracking parameters?
Excluding Parameters from GA
Should I be concerned with my URL length?
Discrepancies
Discrepancies between internal data and Rockerbox data
What is Deduplication? Why do Platforms take Full Credit?
Why are conversion counts in Facebook different than Rockerbox?
Rockerbox last touch vs. GA last touch
Discrepancies between Ad Platforms and Rockerbox
Accounting for 3rd Party Purchases (ex. Amazon, Etsy)
Tracking On-Site Activity
Returns- Ingesting and Understanding the Impact
If I have webhooks, can I turn off the onsite pixel?
My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
Will the Rockerbox pixel code slow down my website?
When does the Rockerbox cookie expire?
UI Access
Rockerbox Access FAQs
Use Case FAQ
How to normalize performance for "walled gardens"
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
How to exclude certain spend or marketing touchpoints from Rockerbox reporting
Understanding strong ROAS or CPA for bottom funnel channels
How to normalize historical in-platform reporting pre-Rockerbox
Can I use a Conversion Event as a Marketing Event for another Conversion?
Why would a retargeting vendor get 1st touch credit?
Direct Mail Spend Amortization
Conversion Discrepancy
Partners & Integrations
Rockerbox Core Integrations
Paid Search
Google Ads (Auto-Append)
Google Ads (Manual Tracking)
Bing
Paid Social
Facebook / META (Auto Append)
Facebook (Manual Append)
Pinterest
Pinterest - Viewthrough Integration
Snapchat
LinkedIn
TikTok
TikTok (Manual Append)
Reddit
Display
Google Display Network (GDN)
Criteo
Email
Standard UTMs
Ecommerce Platforms
Shopify
Shopify - Checkout Extensibility
Customer Data Platforms (CDPs)
Segment
Tag Managers
Google Tag Manager
Rockerbox Premium Integrations
Affiliate
Impact.com
Rakuten
Ascend™ by Partnerize (formerly Pepperjam)
CJ Affiliate (Commission Junction)
Direct Mail
Pebble Post
LS Direct
Postie
Belardi Wong
Share Local Media (SLM)
SeQuel DM
Linear TV & OTT
Simulmedia Linear
Bliss Point Media OTT/Linear
Eicoff Linear TV
Tatari OTT & Linear
MMSI
Marketing Architects (Linear)
Comcast Linear TV
Hulu
ID Media
TargetSpot
Direct Avenue
StackAdapt (OTT)
TV Scientific
Simulmedia OTT
Streaming Audio & Podcasts
iHeartRadio
Spotify Ad Analytics
Pandora
Data Warehouses
Big Query
Redshift
Snowflake
Data Warehousing Query Library
Display & Native
Taboola
DCM Tags
Using DCM Tags
PowerInbox
The Trade Desk
LiveIntent View Feature
Display & Video 360 (DV360)
AcuityAds (Illumin)
AdForm
MediaMath
AdRoll
MediaAlpha
Outbrain
StackAdapt (Display)
Xandr (AppNexus)
RTB House
LiveIntent
Quantcast
Hivewyre
Fastg8
Adelphic by Viant
Zeta Global
Yahoo DSP (formerly Verizon Oath)
Wunderkind
AdTheorent
Amobee
AdMedia
Search Ads 360 (SA360)
Apple Search Ads
Call Centers
Phone Calls: CallRail
Phone Calls: Invoca
Phone Calls: Other
Post Purchase Survey
Fairing Integration (Formerly Enquire Labs)
Mobile Measurement Partners (MMPs)
Singular
Branch
AppsFlyer
Adjust
Branch Marketing Events
Marketing Partner Integrations
General
Teads
MNTN
Setup and Technical Documentation
Conversion Events
Conversion Events Overview
Historical Conversion Data
Historical Data
In-App Conversion Events
Mobile Apps
Advanced Conversion Events
Webhooks
Conversions: Batch Files
Online Conversion Events
General Conversion Tracking
Exclusions
Excluding Admin Users in Customer Accounts
Excluding Staging/Test Domains
Custom Tracking Domain (CNAME)
Custom Tracking Domain (CNAME) Overview
In Segment - Custom Tracking Domain (CNAME)
Turn Off Cloudflare Proxy
Standard Conversion Data Formats
Verifying Conversion Pixels are Firing
BugSnag
Identify Calls
Ingesting Address Data
Conversion Tracking Methods
Shopify Integration
ReCharge Integration
Pixel Variables
GTM: Ecommerce Event Variables
Rockerbox UID to GTM Data Layer
GTM: Shopify Variables
GTM: Manual Tag Setup (not preferred)
GTM: Conversion Pixels
GTM: All Pages Pixel
Pixels Event Status: Pixel QA + Monitoring
Google Tag Manager (GTM) Template
Segment Overview
Segment Integration
Segment Onsite Data
Segment Server-Side Data
Site Direct
Site Direct: Conversion Pixels
Pixel Implementation outside of GTM
Stripe
Stripe Integration
Conversion Event Breakouts
Conversion Data Breakouts (Child Segments)
Conversion QA
Retail Data
Marketing Activity
How Rockerbox Tracks Your Marketing Channels
Linear TV
Linear TV Overview
Customer Service
Customer Service (Call, Chat, FAQs)
Direct Mail: Setup
OTT
OTT Log Files
Podcasts & Streaming Audio
Podcasts
Streaming Audio
Non-Paid & Organic
UTM Based Tracking in Rockerbox
Organic Search
SMS
Organic Social
Synthetic Events
Changes in Facebook Synthetic Event Modeling
Hard to Track Channels
Post Purchase Surveys
Post Purchase Surveys Overview
Sending Rockerbox Survey Data
Recommendations for Survey Response Options
How to organize and map survey responses
Amazon DSP: UTM tracking
Overview of Tracking "Hard to Track" Channels
Allowed Domains
How Rockerbox Attributes Touchpoint Credit
Promo Codes
Spend
API Integrations
AdWords Manager Accounts
Spend: API Integrations
Re-Authenticating Accounts
Facebook Ads Account
Outbrain: Requesting API Access
Reddit: Requesting API Access
Microsoft Advertising Account (Bing)
Google Error: "This app is blocked"
Deleting an Authenticated Account
Updating Facebook Permissions during authentication
Historical Data Revisions (Backfills)
Rockerbox Data Exports
Report Types and Use Cases
Buckets Breakdown Report
Buckets Breakdown Report Overview
Buckets Breakdown - Primary Use Cases
Platform Performance Report
Platform Performance Report Overview
Attributed Performance Report
Attributed Performance Report Overview
Attributed Performance Report - Primary Use Cases
Schema: Attributed Performance Report
Reporting: Report Types & Use Cases
Exporting Reports from the UI (Standard Exports)
Creating Ad Hoc Exports
Ad Hoc Exports: Google Sheets Templates
UI Exports
Google Sheets Data Sync
Excel / Google Sheet Formatting Tips
Data Warehousing
Data Warehousing Overview
Warehousing: Technical Overview
Warehousing: Adding Datasets
Warehousing: Sync Status
What is Data Warehousing?
Warehousing: Buckets Breakdown Changelog Monitoring
Setup Instruction per Data Warehouse
Warehousing: Snowflake Setup Instructions
Warehousing: Redshift Setup Instructions
Step 1: Redshift Data Warehouse Setup
Step 2: Redshift Data Warehouse Setup
Step 3: Redshift Data Warehouse Setup
Step 4: Redshift Data Warehouse Setup
Warehousing: BigQuery Setup Instructions
Warehousing: Getting Started
Data Schemas
Data Warehouse Schemas Overview
Warehousing: Schemas Overview
Platform Performance Schemas
Schema: Data Warehouse - Platform Performance - Facebook
Schema: Data Warehouse - Platform Performance - Google
Schema: Data Warehouse - Platform Performance - LinkedIn
Schema: Data Warehouse - Platform Performance - Bing
Schema: Data Warehouse - Platform Performance - Pinterest
Schema: Data Warehouse - Platform Performance - TikTok
Schema: Data Warehouse - Platform Performance - Snapchat
Rockerbox Dataset Schemas
Schema: Data Warehouse - Buckets Breakdown
Schema: Data Warehouse - Log Level MTA
Schema: Data Warehouse - Conversions
Schema: Data Warehouse - Event Parameters
Schema: Data Warehouse - Clickstream Dataset
Schema: Data Warehouse - MTA Tiers Changelog Table
Data Warehouse Use Case Library
Getting started with Rockerbox Data Warehousing
Clickstream Data Use Cases
Data Warehouse Use Case Resource Library
Filtering Touchpoints from MTA
Rockerbox UI
Data (Collect, Track and Exports)
Advertising Platforms
Orders & Conversions
Dashboard
Rockerbox Dashboard
Attribution
Cross Channel Report
Cross-Channel Attribution Report
Custom Credit Allocation
Time Period Comparison
Modifying Reporting Columns in the UI
Channel Performance
Platform-Reported Performance
Rockerbox de-duplicated view (First-Party Attributed Performance)
Goals & Recommendations: identifying optimization opportunities
Journeys
User Behavior View (Marketing Paths)
Funnel Position
Channel Overlap
MMM
Marketing Mix Modeling
MMM - Implementation Timeline
MMM - Guidelines for Feature Selection
MMM Feature Metrics - Spend, Impressions, or Clicks
MMM - Including Non-Spend Features
Model Fit for MMM
Bayesian Methodology
Setting Priors
MMM - Marketing Performance
MMM - Channel Overview
MMM - Scenario Planner
MMM - Model Comparison
Providing Incrementality Results
Benchmarks
Spend Trends
Performance Benchmarks
Use Case Guides
Priority Use Cases
In Channel Optimizations
Seeing Performance on Channel and Placement Level
Daily Tactical Optimizations in Rockerbox
Weekly Tactical Optimizations in Rockerbox
Setting a de-duplicated Performance target in Rockerbox
Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance
Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
Comparing Performance across Time Periods
How to tell whether your prospecting channel is working
Evaluating TOF performance
Determining Optimal Spend by Channel
Determining optimal budget allocation in Rockerbox
How to leverage time to convert and payback periods to determine where to cut spend
When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting
New Channel Testing
New channel launch - evaluating performance
Understanding User Path to Conversion
Identifying the role of each channel across the funnel
How to Quantify the Impact of an increase in Branding spend on Demand driven channels
Understanding the Impact of each channel
Understanding Influencer Impact
Channel Overlap Use Cases
Budgeting & Forecasting
Financial Forecasting & Budgeting with Rockerbox
Planning and budgeting against baseline performance
Understanding User Behavior Across Rockerbox Views
Tips & Guides
Cadence of Rockerbox Use
Your Holiday Guide
Tips for Performance Recap Analysis
Tips for leveraging Rockerbox to understand performance during an Economic downturn
Tips for Handling Spend Heavy Ups and Pacing
Preparing for a sale in Rockerbox
Leveraging MTA with MMM
Evaluating a New Product Launch in Rockerbox
Preparing for a sale in Rockerbox (Full)
Rockerbox for Agencies
Rockerbox for Marketing Partners
Background for Marketing Partners
Partnering with Rockerbox - for New Partners
Rockerbox Guide for Marketing Partners
Delivering Files to Rockerbox
Sending Files to Rockerbox
Report Delivery Requirements
Direct Mail: Sending Mail Logs to Rockerbox
Avoiding Scientific Notation
Designated Market Areas (DMAs)
Batch Spend
Spend: Batch
Currency
All Categories > Partners & Integrations > Rockerbox Premium Integrations > Display & Native
27 articles
Setup Instructions. Authenticate your Taboola account(s) here. This will allow Rockerbox to ingest daily spend. You will need to request your Client ID and Client Secret from your Taboola representat…
Updated 1 year ago
Trafficking DCM tags into a buying platform such as a DSP requires additional setup. At a high-level: Impression-tracking Pixels: treat as normal. Implement within the buying platform (and not DCM).…
Updated 2 years ago
Tracking Parameters. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically fil…
Setup Instructions. Follow the API Spend Integration steps in the section below so that Rockerbox has access to connect to The Trade Desk on your behalf.. Authenticate your The Trade Desk account(s)…
Updated 7 months ago
LiveIntent and Rockerbox have partnered to include view-through reporting within the Rockerbox dashboard and reports. View-Through Data. This updated view data includes view impressions on known open…
Setup Instructions. Authenticate your DV360 account(s) here. This will allow Rockerbox to ingest daily spend. If you're receiving a "this app is blocked" error, follow these steps to resolve. Apply t…
Setup Instructions. Reach out to support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you'd like applied for this type of marketing activity. Foll…
Tracking. Append the click-through URL parameters to your landing page URLs. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced. T…
Setup Instructions. Authenticate your AdRoll account(s) here. This will allow Rockerbox to ingest daily spend. Apply the Rockerbox URL parameters and impression pixels to all ads using the below inst…
Setup Instructions. Authenticate your Outbrain account(s) here. This will allow Rockerbox to ingest daily spend. This will require you to reach out to Outbrain to request access per the instructions…
Updated 10 months ago
Updated 1 month ago
Rockerbox has standard URL parameters to track clicks, as well as a log file integration that allows us to track view-based conversions. Click Tracking. Append the click-through URL parameters to you…
Updated 2 weeks ago
Updated 1 year ago by Emily Shreero
Tracking. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad…
Updated 11 months ago by Emily Shreero
Setup Instructions. Reach out to support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you'd like applied for this type of marketing activity.. Fol…
Updated 9 months ago by Emily Shreero
Powered by HelpDocs (opens in a new tab)
