Getting Started
Rockerbox Overview & Core Concepts
What we are Solving For
What we are solving for
Building Your Foundational Dataset
Core Data Types
Full foundational dataset
Tracking Your Conversion Activity
Conversion Activity Tracking
Deduplicating Conversions
Identifying Users
Tracking Your Marketing Activity
Marketing Touchpoints - How We Track
Rockerbox Tracking by Vendor
Deduplicating Events
Building a Path to Conversion - Mobile
Ingesting Your Spend
Spend Ingestion
Attribution Methodology
Attribution Overview
Attribution types in Rockerbox
What is De-duplication?
Direct Traffic
Why performance in Rockerbox looks different
Attribution Windows ("Lookback Window")
Multi-Touch Attribution Model
Multi-Touch Attribution (MTA) Model overview
Model Application and Impact
Modeling Deep Dive
Mapping Your Data
Structure of Marketing Activity
Unmapped Events
Maintaining Rockerbox
Launching New Channels and Partners
Maintaining consistent naming conventions
Migrating to a Shopify Headless Site Build
Adding & Removing Users
Model Refreshes
Rockerbox Training
Rockerbox Training: Step-by-Step Guides
Rockerbox Training Resources
Onboarding Overview
Onboarding Requirements
Requirements for Implementing Onsite Conversion Pixels
What to Expect - Onboarding
Key Stages of Onboarding
What to Expect - Post Onboarding
Operationalizing Rockerbox
FAQ
Privacy
PII Data
Privacy (GDPR, CCPA, CPRA)
Data Storage & Retention
Data Retrieval & Deletion
FAQs
Tracking Marketing Touchpoints
Parameters, Pixels, and Batch Spend Reports
What are synthetic events?
Can I use my own custom UTMs instead of Rockerbox tracking parameters?
Excluding Parameters from GA
Should I be concerned with my URL length?
Discrepancies
Discrepancies between internal data and Rockerbox data
Discrepancies between Ad Platforms and Rockerbox
Why are conversion counts in Facebook different than Rockerbox?
Rockerbox last touch vs. GA last touch
Accounting for 3rd Party Purchases (ex. Amazon, Etsy)
Tracking On-Site Activity
Returns- Ingesting and Understanding the Impact
If I have webhooks, can I turn off the onsite pixel?
My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
Will the Rockerbox pixel code slow down my website?
When does the Rockerbox cookie expire?
UI Access
Forgot Password / Troubleshooting Login
Use Case FAQ
How to normalize performance for "walled gardens"
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
How to exclude certain spend or marketing touchpoints from Rockerbox reporting
Understanding strong ROAS or CPA for bottom funnel channels
How to normalize in-platform reporting pre-Rockerbox
Can I use a Conversion Event as a Marketing Event for another Conversion?
Why would a retargeting vendor get 1st touch credit?
Direct Mail Spend Amortization
Partners & Integrations
Rockerbox Core Integrations
Paid Search
Google Ads (Auto-Append)
Google Ads (Manual Tracking)
Bing
Paid Social
Facebook / META (Auto Append)
Facebook (Manual Append)
Pinterest
Pinterest - Viewthrough Integration
Snapchat
LinkedIn
TikTok (Manual Append)
TikTok (Auto Append)
Reddit
Display
Google Display Network (GDN)
Criteo
Email
Klaviyo
Standard UTMs
Ecommerce Platforms
Shopify
Customer Data Platforms (CDPs)
Segment
Tag Managers
Google Tag Manager
Rockerbox Premium Integrations
Affiliate
Impact.com
Rakuten
Pepperjam/Partnerize
Direct Mail
Pebble Post
LS Direct
Postie
Belardi Wong
Share Local Media (SLM)
SeQuel DM
Linear TV & OTT
Simulmedia Linear
Bliss Point Media OTT/Linear
Eicoff Linear TV
Tatari OTT & Linear
MMSI
Marketing Architects
Comcast Linear TV
Hulu
ID Media
TargetSpot
Direct Avenue
TV Scientific
tvScientific OTT
Simulmedia OTT
Streaming Audio & Podcasts
iHeartRadio
Podsights
Pandora
Data Warehouses
Big Query
Redshift
Snowflake
Display & Native
Taboola
DCM Tags
Using DCM Tags
PowerInbox
Yahoo DSP (Formerly Verizon Oath)
The Trade Desk
LiveIntent View Feature
Display & Video 360 (DV360)
Acuity
MediaMath
AdRoll
MediaAlpha
Outbrain
StackAdapt
Xandr (AppNexus)
RTB House
LiveIntent
Hivewyre
Fastg8
Adelphic
Wunderkind
Amobee
Search Ads 360 (SA360)
Apple Search Ads
Call Centers
Phone Calls: CallRail
Phone Calls: Invoca
Post Purchase Survey
Fairing (Formally Enquire Labs) Integration
Mobile Measurement Partners (MMPs)
Branch
AppsFlyer
Branch Marketing Events
Rockerbox for Marketing Vendors
Partnering with Rockerbox
Designated Market Areas (DMAs)
Rockerbox for Marketing Partners
Setup and Technical Documentation
Conversion Events
Conversion Events Overview
Historical Conversion Data
Historical Data
In-App Conversion Events
Mobile Apps
Offline Conversion Events
Webhooks
Retail Data
Conversions: Batch Files
Online Conversion Events
General Conversion Tracking
Exclusions
Excluding Admin Users in Customer Accounts
Excluding Staging/Test Domains
Custom Tracking Domain (CNAME)
Custom Tracking Domain (CNAME) Overview
In Segment- Custom Tracking Domain (CNAME)
Turn Off Cloudflare Proxy
Standard Conversion Data Formats
Verifying Conversion Pixels are Firing
BugSnag
Identify Calls
Ingesting Address Data
Conversion Tracking Methods
Shopify Integration
ReCharge Integration
Rockerbox UID to GTM Data Layer
GTM: Conversion Pixels
GTM: All Pages Pixel
GTM: Ecommerce Event Variables
Google Tag Manager (GTM) Template
GTM: Shopify Variables
Segment Overview
Segment Integration
Segment Onsite Data
Segment Server-Side Data
Site Direct
Site Direct: Conversion Pixels
Site Direct: All Pages Pixel
Stripe
Stripe Integration
Marketing Activity
How Rockerbox Tracks Your Marketing Channels
Linear TV
Linear TV Overview
Customer Service
Customer Service (Call, Chat, FAQs)
Direct Mail: Setup
Direct Mail: Sending Mail Logs to Rockerbox
OTT
OTT Log Files
Podcasts & Streaming Audio
Podcasts
Streaming Audio
Non-Paid & Organic
UTM Based Tracking in Rockerbox
Organic Social
Hard to Track Channels
Post Purchase Surveys
Post Purchase Surveys Overview
Sending Rockerbox Survey Data
Recommendations for Survey Response Options
How to organize and map survey responses
Overview of Tracking "Hard to Track" Channels
Allowed Domains
How Rockerbox Attributes Touchpoint Credit
Spend
Batch Spend
Spend: Batch
Currency
Avoiding Scientific Notation
API Integrations
AdWords Manager Accounts
Spend: API Integrations
Re-Authenticating Accounts
Facebook Ads Account
Outbrain: Requesting API Access
Reddit: Requesting API Access
Microsoft Advertising Account (Bing)
Google Error: "This app is blocked"
Deleting an Authenticated Account
Updating Facebook Permissions during authentication
Modeling
Modeling Detailed
Delivering Files to Rockerbox
Sending Files to Rockerbox
Report Delivery Requirements
Sponsorships
Sponsorships: Mapping your Promo Codes
Backfill Sponsorships Data
Rockerbox Data Exports
Report Types and Use Cases
Buckets Breakdown Report
Buckets Breakdown Report Overview
Buckets Breakdown - Primary Use Cases
Platform Performance Report
Platform Performance Report Overview
Attributed Performance Report
Attributed Performance Report Overview
Attributed Performance Report - Primary Use Cases
Schema: Attributed Performance Report
Reporting: Report Types & Use Cases
Exporting Reports from the UI
Creating Ad Hoc Exports
Ad Hoc Exports: Google Sheets Templates
Google Sheets Data Sync
Rockerbox Data Sync for Google Sheets
Rockerbox Data Sync FAQ
Rockerbox Data Sync: Google Sheets Templates
Warehousing
Getting Started with Warehousing
Overview
Warehousing: Overview
Warehousing: Getting Started
Warehousing: Adding Datasets
Warehousing: Sync Status
Warehousing: Getting Started - Snowflake
Warehousing: Snowflake Migration for Existing Customers
Warehousing: Getting Started - Redshift
Warehousing: Getting Started - Redshift - Step 1
Warehousing: Getting Started - Redshift - Step 2
Warehousing: Getting Started - Redshift - Step 3
Warehousing: Getting Started - Redshift - Step 4
Warehousing: Getting Started - BigQuery
Data Schemas
Warehousing: Data Schemas
Platform Performance
Schema: Data Warehouse - Platform Performance - Facebook
Schema: Data Warehouse - Platform Performance - Google
Schema: Data Warehouse - Platform Performance - LinkedIn
Schema: Data Warehouse - Platform Performance - Bing
Schema: Data Warehouse - Platform Performance - Pinterest
Schema: Data Warehouse - Platform Performance - TikTok
Schema: Data Warehouse - Platform Performance - Snapchat
Rockerbox Datasets
Schema: Data Warehouse - Buckets Breakdown
Schema: Data Warehouse - MTA
Schema: Data Warehouse - Conversions
tier_1, tier_2 and tier_one, tier_two Columns
Rockerbox UI
Home Page
Performance at a Glance - Rockerbox Home Page
Data (Rockerbox inputs & Data exports)
Advertising Platforms
Orders & Conversions
Channels
Digital Advertising
Platform-Reported Performance
Rockerbox de-duplicated view (First-Party Attributed Performance)
Channel Overlap Overview
Goals & Recommendations: identifying optimization opportunities
Attribution
Attribution Report
Marketing Performance View (Attribution Report)
Modifying Reporting Columns in the UI
Funnel
New Visitors
New Visitors Overview
Funnel Position
Funnel Position Overview
Customer Path
User Behavior View (Marketing Paths)
Use Case Guides
Priority Use Cases
In Channel Optimizations
Seeing Performance on Channel and Placement Level
Daily Tactical Optimizations in Rockerbox
Weekly Tactical Optimizations in Rockerbox
Setting a de-duplicated Performance target in Rockerbox
Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance
Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
Comparing Performance across Time Periods
Determining Optimal Spend by Channel
Determining optimal budget allocation in Rockerbox
How to leverage time to convert and payback periods to determine where to cut spend
When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting
New Channel Testing
What to look for when launching a new channel
Understanding User Path to Conversion
Identifying the role of each channel across the funnel
How to Quantify the Impact of an increase in Branding spend on Demand driven channels
Understanding the Impact of each channel
Assessing Channel Overlap
Budgeting & Forecasting
Financial Forecasting & Budgeting with Rockerbox
Planning and budgeting against baseline performance
Tips & Guides
Cadence of Rockerbox Use
Your Holiday Guide
Tips for Performance Recap Analysis
Tips for leveraging Rockerbox to understand performance during an Economic downturn
Tips for Handling Spend Heavy Ups and Pacing
Rockerbox for Agencies
Marketing Mix Modeling
Marketing Mix Modeling (Beta) - FAQ
Overview of Building an MMM Model
MMM - Subchannel Breakouts
All Categories > Partners & Integrations > Rockerbox Premium Integrations > Display & Native
22 articles
Setup Instructions. Authenticate your Taboola account(s) here. This will allow Rockerbox to ingest daily spend. You will need to request your Client ID and Client Secret from your Taboola representat…
Updated 1 month ago
Trafficking DCM tags into a buying platform such as a DSP requires additional setup. At a high-level: Impression-tracking Pixels: treat as normal. Implement within the buying platform (and not DCM).…
Tracking Parameters. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically fil…
Tracking. Append the click-through URL parameters to your landing page URLs. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced. T…
Updated 1 day ago
LiveIntent and Rockerbox have partnered to include view-through reporting within the Rockerbox dashboard and reports. View-Through Data. This updated view data includes view impressions on known open…
Setup Instructions. Authenticate your DV360 account(s) here. This will allow Rockerbox to ingest daily spend. Follow these steps if you are receiving a “This App is Blocked” error.. Append the click-…
Setup Instructions. Authenticate your ad account here. This will allow Rockerbox to ingest daily spend. Append the click-through URL parameters to your landing page URLs. These parameter values use m…
Setup Instructions. In order to connect Rockerbox to Outbrain, you need to request access from Outbrain here. Authenticate your Outbrain account(s) here. This will allow Rockerbox to ingest daily spe…
Rockerbox has standard URL parameters to track clicks, as well as a log file integration that allows us to track view-based conversions. Click Tracking. Append the click-through URL parameters to you…
Append the click-through URL parameters to your landing page URLs. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced. Their value…
Tracking. Apply the impression pixel to all active ads. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad…
Updated 1 month ago by Nicole Glon
The tracking and required reporting will differ depending on the ad server Amobee is using. Append the click-through URL parameters to your landing page URLs. Apply the impression pixel to all active…
Updated 1 month ago by Claire Foster
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