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Getting Started

Rockerbox Overview & Core Concepts

What we are Solving For

What we are solving for

Building Your Foundational Dataset

Core Data Types

Core Data Types

Tracking Your Conversion Activity

Conversion Activity Tracking

Deduplicating Conversions

Identifying Users

Tracking Your Marketing Activity

Marketing Touchpoints - How We Track

Rockerbox Tracking by Vendor

Deduplicating Events

Building a Path to Conversion - Mobile

AppLovin

Can I track purchases on the Tiktok or Meta shop?

Ingesting Your Spend

Spend Ingestion

Attribution Methodology

Attribution Overview

Attribution types in Rockerbox

What is De-duplication?

Direct Traffic

Why performance in Rockerbox looks different

Attribution Windows ("Lookback Window")

Multi-Touch Attribution Model

Multi-Touch Attribution (MTA) Model overview

Model Application and Impact

Modeling Deep Dive

Mapping Your Data

Structure of Marketing Activity (Mapping Tiers)

Unmapped Events

Rockerbox Marketing Classifications

Onboarding Overview

Data Foundation Onboarding

What to Expect - Onboarding

Key Stages of Onboarding

What to Expect - Post Onboarding

Onboarding Requirements

Requirements for Implementing Onsite Conversion Pixels

MMM Onboarding

MMM - Implementation Timeline

Providing Incrementality Results

Rockerbox Training

Rockerbox Academy

Rockerbox Training: What to Expect

Rockerbox Support

Rockerbox Support Offering

Contacting Rockerbox Support

Data Status Reporting: Email Notifications

Maintaining Rockerbox

Launching New Channels and Partners

Maintaining consistent naming conventions

Migrating to a Shopify Headless Site Build

Adding & Removing Users

Maintaining Vendor Integrations

Finding Your Account ID (Pixel Source Name)

FAQ

Privacy

PII Data

Privacy (GDPR, CCPA, CPRA)

Data Storage & Retention

Data Retrieval & Deletion

FAQs

Tracking Marketing Touchpoints

Parameters, Pixels, and Batch Spend Reports

How does Rockerbox handle campaign name changes?

What are synthetic events?

Can I use my own custom UTMs instead of Rockerbox tracking parameters?

Excluding Parameters from GA

Should I be concerned with my URL length?

Discrepancies

Discrepancies between internal data and Rockerbox data

What is Deduplication? Why do Platforms take Full Credit?

Why are conversion counts in Facebook different than Rockerbox?

Rockerbox last touch vs. GA last touch

Discrepancies between Ad Platforms and Rockerbox

Accounting for 3rd Party Purchases (ex. Amazon, Etsy)

Tracking On-Site Activity

Returns- Ingesting and Understanding the Impact

If I have webhooks, can I turn off the onsite pixel?

My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?

Will the Rockerbox pixel code slow down my website?

When does the Rockerbox cookie expire?

UI Access

Rockerbox Access FAQs

Use Case FAQ

How to normalize performance for "walled gardens"

Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)

How to exclude certain spend or marketing touchpoints from Rockerbox reporting

Understanding strong ROAS or CPA for bottom funnel channels

How to normalize historical in-platform reporting pre-Rockerbox

Can I use a Conversion Event as a Marketing Event for another Conversion?

Why would a retargeting vendor get 1st touch credit?

Direct Mail Spend Amortization

Conversion Discrepancy

Partners & Integrations

Rockerbox Core Integrations

Paid Search

Google Ads (Auto-Append)

Google Ads (Manual Tracking)

Bing

Paid Social

Facebook / META (Auto Append)

Facebook (Manual Append)

Pinterest

Pinterest - Viewthrough Integration

Snapchat

LinkedIn

TikTok

TikTok (Manual Append)

Reddit

Display

Google Display Network (GDN)

Criteo

Email

Standard UTMs

Ecommerce Platforms

Shopify

Shopify - Checkout Extensibility

Shopify

Customer Data Platforms (CDPs)

Segment

Tag Managers

Google Tag Manager

Rockerbox Premium Integrations

Affiliate

Impact.com

Rakuten

Ascend™ by Partnerize (formerly Pepperjam)

CJ Affiliate (Commission Junction)

Direct Mail

Pebble Post

LS Direct

Postie

Belardi Wong

Share Local Media (SLM)

SeQuel DM

Linear TV & OTT

Simulmedia Linear

Bliss Point Media OTT/Linear

Eicoff Linear TV

Tatari OTT & Linear

MMSI

Marketing Architects (Linear)

Comcast Linear TV

Hulu

ID Media

TargetSpot

Direct Avenue

StackAdapt (OTT)

TV Scientific

Simulmedia OTT

Streaming Audio & Podcasts

iHeartRadio

Spotify Ad Analytics

Pandora

Data Warehouses

Big Query

Redshift

Snowflake

Data Warehousing Query Library

Display & Native

Taboola

DCM Tags

Using DCM Tags

PowerInbox

The Trade Desk

LiveIntent View Feature

Display & Video 360 (DV360)

AcuityAds (Illumin)

AdForm

MediaMath

AdRoll

MediaAlpha

Outbrain

StackAdapt (Display)

Xandr (AppNexus)

RTB House

LiveIntent

Quantcast

Hivewyre

Fastg8

Adelphic by Viant

Zeta Global

Yahoo DSP (formerly Verizon Oath)

Wunderkind

AdTheorent

Amobee

AdMedia

Paid Search

Search Ads 360 (SA360)

Apple Search Ads

Call Centers

Phone Calls: CallRail

Phone Calls: Invoca

Phone Calls: Other

Post Purchase Survey

Fairing Integration (Formerly Enquire Labs)

Mobile Measurement Partners (MMPs)

Singular

Branch

AppsFlyer

Adjust

Branch Marketing Events

Marketing Partner Integrations

General

Teads

MNTN

Setup and Technical Documentation

Conversion Events

Conversion Events Overview

Conversion Events Overview

Historical Conversion Data

Historical Data and New vs. Repeat Customers

In-App Conversion Events

Mobile Apps

Advanced Conversion Events

Webhooks

Conversions: Batch Files

Online Conversion Events

General Conversion Tracking

Exclusions

Excluding Admin Users in Customer Accounts

Excluding Staging/Test Domains

Custom Tracking Domain (CNAME)

Custom Tracking Domain (CNAME) Overview

In Segment - Custom Tracking Domain (CNAME)

Turn Off Cloudflare Proxy

Standard Conversion Data Formats

Verifying Conversion Pixels are Firing

BugSnag

Identify Calls

Ingesting Address Data

Conversion Tracking Methods

Shopify

Shopify Integration

ReCharge Integration

Google Tag Manager

Pixel Variables

GTM: Ecommerce Event Variables

Rockerbox UID to GTM Data Layer

GTM: Shopify Variables

GTM: Manual Tag Setup (not preferred)

GTM: Conversion Pixels

GTM: All Pages Pixel

Pixels Event Status: Pixel QA + Monitoring

Google Tag Manager (GTM) Template

Segment

Segment Overview

Segment Integration

Segment Onsite Data

Segment Server-Side Data

Site Direct

Site Direct: Conversion Pixels

Pixel Implementation outside of GTM

Stripe

Stripe Integration

Conversion Event Breakouts

Conversion Data Breakouts (Child Segments)

Conversion QA

Retail Data

Marketing Activity

How Rockerbox Tracks Your Marketing Channels

Linear TV

Linear TV Overview

Customer Service

Customer Service (Call, Chat, FAQs)

Direct Mail

Direct Mail: Setup

OTT

OTT

OTT Log Files

Podcasts & Streaming Audio

Podcasts

Streaming Audio

Non-Paid & Organic

UTM Based Tracking in Rockerbox

Organic Search

Email

SMS

Organic Social

Synthetic Events

Synthetic Events

Changes in Facebook Synthetic Event Modeling

Hard to Track Channels

Post Purchase Surveys

Post Purchase Surveys Overview

Sending Rockerbox Survey Data

Recommendations for Survey Response Options

How to organize and map survey responses

Amazon DSP: UTM tracking

Overview of Tracking "Hard to Track" Channels

Allowed Domains

How Rockerbox Attributes Touchpoint Credit

Promo Codes

Promo Codes

Spend

API Integrations

AdWords Manager Accounts

Spend: API Integrations

Re-Authenticating Accounts

Facebook Ads Account

Outbrain: Requesting API Access

Reddit: Requesting API Access

Microsoft Advertising Account (Bing)

Google Error: "This app is blocked"

Deleting an Authenticated Account

Updating Facebook Permissions during authentication

Modeling

MMM Model

MMM - Guidelines for Feature Selection

MMM Feature Metrics - Spend, Impressions, or Clicks

MMM - Including Non-Spend Features

Model Fit for MMM

Bayesian Methodology

Setting Priors

MMM - Features Included in Modeling

MMM - External Factors

MTA Model

Modeling Detailed

Historical Data

Historical Data Revisions (Backfills)

Rockerbox Data Exports

Report Types and Use Cases

Buckets Breakdown Report

Buckets Breakdown Report Overview

Buckets Breakdown - Primary Use Cases

Platform Performance Report

Platform Performance Report Overview

Attributed Performance Report

Attributed Performance Report Overview

Attributed Performance Report - Primary Use Cases

Schema: Attributed Performance Report

Reporting: Report Types & Use Cases

Exporting Reports from the UI (Standard Exports)

Creating Ad Hoc Exports

UI Exports

Scheduled Reports & Ad Hoc Exports Step by Step

Data Warehousing

Data Warehousing Overview

Warehousing: Technical Overview

Warehousing: Adding Datasets

Warehousing: Sync Status

What is Data Warehousing?

Warehousing: Buckets Breakdown Changelog Monitoring

Setup Instruction per Data Warehouse

Snowflake

Warehousing: Snowflake Setup Instructions

Redshift

Warehousing: Redshift Setup Instructions

Step 1: Redshift Data Warehouse Setup

Step 2: Redshift Data Warehouse Setup

Step 3: Redshift Data Warehouse Setup

Step 4: Redshift Data Warehouse Setup

Big Query

Warehousing: BigQuery Setup Instructions

Warehousing: Getting Started

Data Schemas

Data Warehouse Schemas Overview

Warehousing: Schemas Overview

Platform Performance Schemas

Schema: Data Warehouse - Platform Performance - Facebook

Schema: Data Warehouse - Platform Performance - Google

Schema: Data Warehouse - Platform Performance - LinkedIn

Schema: Data Warehouse - Platform Performance - Bing

Schema: Data Warehouse - Platform Performance - Pinterest

Schema: Data Warehouse - Platform Performance - TikTok

Schema: Data Warehouse - Platform Performance - Snapchat

Rockerbox Dataset Schemas

Schema: Data Warehouse - Buckets Breakdown

Schema: Data Warehouse - Log Level MTA

Schema: Data Warehouse - Conversions

Schema: Data Warehouse - Event Parameters

Schema: Data Warehouse - Clickstream Dataset

Schema: Data Warehouse - MTA Tiers Changelog Table

Data Warehouse Use Case Library

Getting started with Rockerbox Data Warehousing

Replicate Cross Channel Report from Rockerbox UI

Time to Conversion Analysis from MTA

Extract Product Context from Conversions Data

Clickstream Data Use Cases

Data Warehouse Use Case Resource Library

Filtering Touchpoints from MTA

Join Rockerbox Attribution with Platform Data

Evaluate Meta Click vs. View Attribution

Conversion APIs (CAPIs)

Google Ads Conversions API (CAPI)

Rockerbox UI

Integrations

Advertising Platforms

Dashboard

Rockerbox Dashboard

Attribution

Cross Channel Report

Cross-Channel Attribution Report

Time Period Comparison

Modifying Reporting Columns in the UI

Channel Performance

Platform-Reported Performance

Rockerbox de-duplicated view

Journeys

Marketing Paths

Funnel Position

Channel Overlap

MMM

Marketing Mix Modeling

MMM - Marketing Performance

MMM - Channel Overview

MMM - Scenario Planner

MMM - Model Comparison

MMM - Selecting Models

Benchmarks

Spend Trends

Performance Benchmarks

Use Case Guides

Priority Use Cases

In Channel Optimizations

Seeing Performance on Channel and Placement Level

Setting a de-duplicated Performance target in Rockerbox

Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance

Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)

Comparing Performance across Time Periods

How to tell whether your prospecting channel is working

Evaluating TOF performance

Determining Optimal Spend by Channel

Determining optimal budget allocation in Rockerbox

How to leverage time to convert and payback periods to determine where to cut spend

When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting

New Channel Testing

New channel launch - evaluating performance

Understanding User Path to Conversion

Identifying the role of each channel across the funnel

How to Quantify the Impact of an increase in Branding spend on Demand driven channels

Understanding the Impact of each channel

Understanding User Behavior Across Rockerbox Views

Understanding Influencer Impact

Channel Overlap Use Cases

Budgeting & Forecasting

Financial Forecasting & Budgeting with Rockerbox

Planning and budgeting against baseline performance

Channel Incrementality

Requirements for Testing

Choosing the Right KPI for your test

Testing Methodology

Understanding Channel Incrementality

Tips & Guides

Cadence of Rockerbox Use

Your Holiday Guide

Tips for Performance Recap Analysis

Tips for leveraging Rockerbox to understand performance during an Economic downturn

Tips for Handling Spend Heavy Ups and Pacing

How to Build a Testing Roadmap

Preparing for a sale in Rockerbox

Leveraging MTA with MMM

Evaluating a New Product Launch in Rockerbox

Guide to Incrementality Testing with Rockerbox

Rockerbox for Agencies

Rockerbox for Agencies

Rockerbox for Marketing Partners

Background for Marketing Partners

Partnering with Rockerbox - for New Partners

Rockerbox Guide for Marketing Partners

Delivering Files to Rockerbox

Sending Files to Rockerbox

Report Delivery Requirements

Direct Mail: Sending Mail Logs to Rockerbox

Avoiding Scientific Notation

Designated Market Areas (DMAs)

Batch Spend

Spend: Batch

Currency

All Categories ​>​ ​Setup and Technical Documentation ​ > ​ ​Marketing Activity ​ > ​ ​How Rockerbox Tracks Your Marketing Channels ​ > ​ ​Hard to Track Channels

Hard to Track Channels

6 articles

Post Purchase Surveys

Amazon DSP: UTM tracking

Amazon is a walled garden, meaning they do not allow 3rd party impression tracking or support custom click-through parameters. You may see an option for "3rd party impression tracking" in the Amazon…

Updated 1 year ago by Kelsey Kearns

Overview of Tracking "Hard to Track" Channels

Some channels are difficult to track comprehensively on the user level. For example, when a potential customer sees an out of home billboard, it's impossible to track that the saw the ad without gett…

Updated 2 years ago by Emily Shreero

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