Post Purchase Surveys

What we are solving for

Core Data Types

Conversion Activity Tracking

Deduplicating Conversions

Identifying Users

Marketing Touchpoints - How We Track

Rockerbox Tracking by Vendor

Deduplicating Events

Building a Path to Conversion - Mobile

Spend Ingestion

Attribution types in Rockerbox

What is De-duplication?

Direct Traffic

Why performance in Rockerbox looks different

Attribution Windows ("Lookback Window")

Multi-Touch Attribution (MTA) Model overview

Model Application and Impact

Modeling Deep Dive

Structure of Marketing Activity

Unmapped Events

Requirements for Implementing Onsite Conversion Pixels

What to Expect - Onboarding

Key Stages of Onboarding

What to Expect - Post Onboarding

Rockerbox Academy

Rockerbox Training: What to Expect

Rockerbox Support Offering

Contacting Rockerbox Support

Launching New Channels and Partners

Maintaining consistent naming conventions

Migrating to a Shopify Headless Site Build

Adding & Removing Users

Model Refreshes

Maintaining Vendor Integrations

PII Data

Privacy (GDPR, CCPA, CPRA)

Data Storage & Retention

Data Retrieval & Deletion

Parameters, Pixels, and Batch Spend Reports

What are synthetic events?

Can I use my own custom UTMs instead of Rockerbox tracking parameters?

Excluding Parameters from GA

Should I be concerned with my URL length?

Discrepancies between internal data and Rockerbox data

Discrepancies between Ad Platforms and Rockerbox

Why are conversion counts in Facebook different than Rockerbox?

Rockerbox last touch vs. GA last touch

Accounting for 3rd Party Purchases (ex. Amazon, Etsy)

Returns- Ingesting and Understanding the Impact

If I have webhooks, can I turn off the onsite pixel?

My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?

Will the Rockerbox pixel code slow down my website?

When does the Rockerbox cookie expire?

Forgot Password / Troubleshooting Login

How to normalize performance for "walled gardens"

Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)

How to exclude certain spend or marketing touchpoints from Rockerbox reporting

Understanding strong ROAS or CPA for bottom funnel channels

How to normalize in-platform reporting pre-Rockerbox

Can I use a Conversion Event as a Marketing Event for another Conversion?

Why would a retargeting vendor get 1st touch credit?

Direct Mail Spend Amortization

Google Ads (Auto-Append)

Google Ads (Manual Tracking)

Bing

Facebook / META (Auto Append)

Facebook (Manual Append)

Pinterest - Viewthrough Integration

Snapchat

TikTok

TikTok (Manual Append)

Google Display Network (GDN)

Criteo

Standard UTMs

Shopify

Segment

Google Tag Manager

Impact.com

Rakuten

Pepperjam

Pebble Post

LS Direct

Postie

Belardi Wong

Share Local Media (SLM)

SeQuel DM

Simulmedia Linear

Bliss Point Media OTT/Linear

Eicoff Linear TV

Tatari OTT & Linear

MMSI

Marketing Architects (Linear)

Comcast Linear TV

Hulu

ID Media

TargetSpot

Direct Avenue

TV Scientific

tvScientific OTT

Simulmedia OTT

iHeartRadio

Pandora

Big Query

Redshift

Snowflake

Taboola

DCM Tags

Using DCM Tags

PowerInbox

The Trade Desk

LiveIntent View Feature

Display & Video 360 (DV360)

AcuityAds (Illumin)

MediaMath

AdRoll

MediaAlpha

Outbrain

StackAdapt

Xandr (AppNexus)

RTB House

LiveIntent

Quantcast

Hivewyre

Fastg8

Adelphic

Yahoo DSP (formerly Verizon Oath)

Wunderkind

AdTheorent

Amobee

Search Ads 360 (SA360)

Apple Search Ads

Phone Calls: CallRail

Phone Calls: Invoca

Fairing (Formally Enquire Labs) Integration

Branch

AppsFlyer

Branch Marketing Events

Conversion Events Overview

Historical Data

Mobile Apps

Webhooks

Retail Data

Conversions: Batch Files

Excluding Admin Users in Customer Accounts

Excluding Staging/Test Domains

Custom Tracking Domain (CNAME) Overview

In Segment- Custom Tracking Domain (CNAME)

Turn Off Cloudflare Proxy

Standard Conversion Data Formats

Verifying Conversion Pixels are Firing

BugSnag

Identify Calls

Ingesting Address Data

Shopify Integration

ReCharge Integration

Rockerbox UID to GTM Data Layer

GTM: Conversion Pixels

GTM: All Pages Pixel

GTM: Ecommerce Event Variables

Google Tag Manager (GTM) Template

GTM: Shopify Variables

Segment Overview

Segment Integration

Segment Onsite Data

Segment Server-Side Data

Site Direct: Conversion Pixels

Site Direct: All Pages Pixel

Stripe Integration

Conversion Data Breakouts (Child Segments)

Linear TV Overview

Customer Service (Call, Chat, FAQs)

Direct Mail: Setup

OTT

OTT Log Files

Podcasts

Streaming Audio

UTM Based Tracking in Rockerbox

Organic Social

Facebook Synthetic Modeling

Changes in Facebook Synthetic Event Modeling

Post Purchase Surveys Overview

Sending Rockerbox Survey Data

Recommendations for Survey Response Options

How to organize and map survey responses

Overview of Tracking "Hard to Track" Channels

Allowed Domains

How Rockerbox Attributes Touchpoint Credit

Promo Code Mapping

Mapping your Promo Codes

Backfill Promo Code Data

AdWords Manager Accounts

Spend: API Integrations

Re-Authenticating Accounts

Facebook Ads Account

Outbrain: Requesting API Access

Reddit: Requesting API Access

Microsoft Advertising Account (Bing)

Google Error: "This app is blocked"

Deleting an Authenticated Account

Updating Facebook Permissions during authentication

Buckets Breakdown Report Overview

Buckets Breakdown - Primary Use Cases

Platform Performance Report Overview

Attributed Performance Report Overview

Attributed Performance Report - Primary Use Cases

Schema: Attributed Performance Report

Reporting: Report Types & Use Cases

Creating Ad Hoc Exports

Ad Hoc Exports: Google Sheets Templates

Rockerbox Data Sync for Google Sheets

Rockerbox Data Sync FAQ

Rockerbox Data Sync: Google Sheets Templates

Warehousing: Overview

Warehousing: Getting Started

Warehousing: Adding Datasets

Warehousing: Sync Status

Warehousing: Getting Started - Snowflake

Warehousing: Snowflake Migration for Existing Customers

Warehousing: Getting Started - Redshift

Warehousing: Getting Started - Redshift - Step 1

Warehousing: Getting Started - Redshift - Step 2

Warehousing: Getting Started - Redshift - Step 3

Warehousing: Getting Started - Redshift - Step 4

Warehousing: Getting Started - BigQuery

Warehousing: Data Schemas

Schema: Data Warehouse - Platform Performance - Facebook

Schema: Data Warehouse - Platform Performance - Google

Schema: Data Warehouse - Platform Performance - LinkedIn

Schema: Data Warehouse - Platform Performance - Bing

Schema: Data Warehouse - Platform Performance - Pinterest

Schema: Data Warehouse - Platform Performance - TikTok

Schema: Data Warehouse - Platform Performance - Snapchat

Schema: Data Warehouse - Buckets Breakdown

Schema: Data Warehouse - MTA

Schema: Data Warehouse - Conversions

tier_1, tier_2 and tier_one, tier_two Columns

Data Warehouse Use Case Resource Library

Advertising Platforms

Orders & Conversions

Rockerbox Dashboard

Cross-Channel Attribution Report

Custom Credit Allocation

Modifying Reporting Columns in the UI

Platform-Reported Performance

Rockerbox de-duplicated view (First-Party Attributed Performance)

Goals & Recommendations: identifying optimization opportunities

User Behavior View (Marketing Paths)

Funnel Position Overview

Channel Overlap Overview

New Visitors Overview

Marketing Mix Modeling

Spend Trends

Performance Benchmarks

Seeing Performance on Channel and Placement Level

Daily Tactical Optimizations in Rockerbox

Weekly Tactical Optimizations in Rockerbox

Setting a de-duplicated Performance target in Rockerbox

Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance

Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)

Comparing Performance across Time Periods

Determining optimal budget allocation in Rockerbox

How to leverage time to convert and payback periods to determine where to cut spend

When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting

What to look for when launching a new channel

Identifying the role of each channel across the funnel

How to Quantify the Impact of an increase in Branding spend on Demand driven channels

Understanding the Impact of each channel

Assessing Channel Overlap

Financial Forecasting & Budgeting with Rockerbox

Planning and budgeting against baseline performance

Cadence of Rockerbox Use

Your Holiday Guide

Tips for Performance Recap Analysis

Tips for leveraging Rockerbox to understand performance during an Economic downturn

Tips for Handling Spend Heavy Ups and Pacing

Rockerbox for Agencies

Partnering with Rockerbox - for New Partners

Rockerbox Guide for Marketing Partners

Sending Files to Rockerbox

Report Delivery Requirements

Direct Mail: Sending Mail Logs to Rockerbox

Avoiding Scientific Notation

Designated Market Areas (DMAs)

Spend: Batch

Currency

All Categories > Setup and Technical Documentation > Marketing Activity > How Rockerbox Tracks Your Marketing Channels > Hard to Track Channels > Post Purchase Surveys

4 articles

Post Purchase Surveys Overview

Survey responses are a great way to capture additional marketing data, particularly for channels that are traditionally more difficult to track, such as offline marketing events. Rockerbox can treat…

Updated 1 month ago

Sending Rockerbox Survey Data

You can send Rockerbox your customers’ survey response data via an onsite pixel and batch file. If you collect this information prior to or during the Purchase, then you will add information to the P…

Updated 1 month ago

Recommendations for Survey Response Options

Goal of Responses. Rockerbox is able to map post-purchase survey results attributing additional conversions back to your marketing activity. Based on the response users provide to the question, “How…

Updated 1 year ago

How to organize and map survey responses

The survey page in Rockerbox is designed to allow you to map post-purchase survey responses back to the associated marketing channel. This will add a marketing touchpoint to these channels increasing…

Updated 2 weeks ago