Rockerbox Overview & Core Concepts

What we are solving for

Core Data Types

Full foundational dataset

Conversion Activity Tracking

Deduplicating Conversions

Identifying Users

Marketing Touchpoints - How We Track

Rockerbox Tracking by Vendor

Deduplicating Events

Building a Path to Conversion - Mobile

Spend Ingestion

Attribution types in Rockerbox

What is De-duplication?

Direct Traffic

Why performance in Rockerbox looks different

Attribution Windows ("Lookback Window")

Multi-Touch Attribution (MTA) Model overview

Model Application and Impact

Modeling Deep Dive

Structure of Marketing Activity

Unmapped Events

Launching New Channels and Partners

Maintaining consistent naming conventions

Migrating to a Shopify Headless Site Build

Adding New Users

Model Refreshes

Rockerbox Training: Step-by-Step Guides

Rockerbox Training Resources

Requirements for Implementing Onsite Conversion Pixels

What to Expect - Onboarding

Key Stages of Onboarding

What to Expect - Post Onboarding

Operationalizing Rockerbox

PII Data

Privacy (GDPR, CCPA, CPRA)

Data Storage & Retention

Data Retrieval & Deletion

What are synthetic events?

Can I use my own custom UTMs instead of Rockerbox tracking parameters?

Excluding Parameters from GA

Should I be concerned with my URL length?

Discrepancies between internal data and Rockerbox data

Discrepancies between Ad Platforms and Rockerbox

Why are conversion counts in Facebook different than Rockerbox?

Rockerbox last touch vs. GA last touch

Accounting for 3rd Party Purchases (ex. Amazon, Etsy)

Returns- Ingesting and Understanding the Impact

If I have webhooks, can I turn off the onsite pixel?

My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?

Will the Rockerbox pixel code slow down my website?

When does the Rockerbox cookie expire?

Forgot Password / Troubleshooting Login

How to normalize performance for "walled gardens"

Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)

How to exclude certain spend or marketing touchpoints from Rockerbox reporting

Understanding strong ROAS or CPA for bottom funnel channels

How to normalize in-platform reporting pre-Rockerbox

Can I use a Conversion Event as a Marketing Event for another Conversion?

Why would a retargeting vendor get 1st touch credit?

Direct Mail Spend Amortization

Parameters, Pixels, and Batch Spend Reports

Standard UTMs

Google Ads (Auto-Append)

Bing

Search Ads 360 (SA360)

AdWords (Kenshoo)

Apple Search Ads

Google Ads (Manual Tracking)

Ad.Net

Facebook (Auto Append)

Facebook (Manual Append)

Snapchat

Twitter

TikTok

NextDoor

TikTok (Auto Append)

Pinterest - Viewthrough Integration

Taboola

DCM Tags

Using DCM Tags

PowerInbox

Yahoo DSP (Formerly Verizon Oath)

The Trade Desk

Connexity

QuinStreet

Beeswax

Conversant

Display & Video 360 (DV360)

Acuity

AdForm

Google Ads Manager (GAM)

MediaMath

AdRoll

MediaAlpha

FuelX

Criteo

Tapjoy

Outbrain

StackAdapt

Teads

Dianomi

Xandr (AppNexus)

RTB House

LiveIntent

Quantcast

Mediajel

VDX

Google Display Network (GDN)

Hivewyre

Bidtellect

Basis by Centro

Simpli.fi

Catapultx

Wunderkind

Compulse

Flashtalking

GumGum

Zemanta

Platform 161

Factor Eleven

Kargo

MadHive

MobileFuse

Fastg8

MNTN

Hulu

DataXu-Roku

FreeWheel

Agility OTT

TV Scientific

Amobee

Simulmedia OTT

Simulmedia Linear

Bliss Point Media OTT/Linear

Eicoff Linear TV

Tatari OTT & Linear

MMSI

Media Design Group

Marketing Architects

Comcast Linear TV

Discovery

ID Media

Direct Avenue

Advantage

Pebble Post

LS Direct

Postie

Belardi Wong

Share Local Media (SLM)

SeQuel DM

Podsights

iHeartRadio

Audiology

Adelphic

Pandora

Veritone One

Artsai

Radio.com / Audacy

Tremor

TargetSpot

Klaviyo

Impact.com

Awin

Rakuten

Pepperjam

CommissionJunction (CJ)

Partnerize

Howl

Tune

Partnering with Rockerbox

Rockerbox for Marketing Partners

Phone Calls: CallRail

Phone Calls: Invoca

Phone Calls: Other

Branch

AppsFlyer

Branch Marketing Events

Hotjar Integration

Survicate Integration

Fairing (Formally Enquire Labs) Integration

Prove It Integration

Conversion Events Overview

Historical Data

Mobile Apps

Webhooks

Retail Data

Conversions: Batch Files

Excluding Admin Users in Customer Accounts

Excluding Staging/Test Domains

Custom Tracking Domain (CNAME) Overview

In Segment- Custom Tracking Domain (CNAME)

Turn Off Cloudflare Proxy

Standard Conversion Data Formats

Verifying Conversion Pixels are Firing

Identify Calls

Ingesting Address Data

Shopify Integration

ReCharge Integration

Rockerbox UID to GTM Data Layer

GTM: Conversion Pixels

GTM: All Pages Pixel

GTM: Ecommerce Event Variables

Google Tag Manager (GTM) Template

GTM: Shopify Variables

Segment Overview

Segment Integration

Segment Onsite Data

Segment Server-Side Data

Tealium: All Pages

Tealium: Conversion Pixels

Site Direct: Conversion Pixels

Site Direct: All Pages Pixel

Stripe Integration

Linear TV Overview

Customer Service (Call, Chat, FAQs)

Direct Mail: Setup

Direct Mail: Sending Mail Logs to Rockerbox

OTT

OTT Log Files

Podcasts

Streaming Audio

Organic Social

Post Purchase Surveys Overview

Sending Rockerbox Survey Data

Recommendations for Survey Response Options

How to organize and map survey responses

Allowed Domains

How Rockerbox Attributes Touchpoint Credit

Spend: Batch

Currency

Avoiding Scientific Notation

AdWords Manager Accounts

Spend: API Integrations

Re-Authenticating Accounts

Facebook Ads Account

Outbrain: Requesting API Access

Reddit: Requesting API Access

Microsoft Advertising Account (Bing)

Google Error: "This app is blocked"

Updating Facebook Permissions during authentication

Modeling Detailed

Sending Files to Rockerbox

Report Delivery Requirements

Sponsorships

Sponsorship Programs

Associate Promo Codes

Review Promo Codes

Associate Existing Marketing Events

Campaign Costs

Backfill Sponsorships Data

Analyze Sponsorships Performance

Buckets Breakdown Report Overview

Buckets Breakdown - Primary Use Cases

Platform Performance Report Overview

Attributed Performance Report Overview

Attributed Performance Report - Primary Use Cases

Schema: Attributed Performance Report

Reporting: Report Types & Use Cases

Ad Hoc Exports: Google Sheets Templates

Creating Ad Hoc Exports

Rockerbox Data Sync for Google Sheets

Rockerbox Data Sync FAQ

Google Sheets Templates

Warehousing: Overview

Warehousing: Getting Started

Warehousing: Adding Datasets

Warehousing: Sync Status

Warehousing: Getting Started - Snowflake

Warehousing: Snowflake Migration for Existing Customers

Warehousing: Getting Started - Redshift

Warehousing: Getting Started - Redshift - Step 1

Warehousing: Getting Started - Redshift - Step 2

Warehousing: Getting Started - Redshift - Step 3

Warehousing: Getting Started - Redshift - Step 4

Warehousing: Getting Started - BigQuery

Warehousing: Data Schemas

Schema: Data Warehouse - Platform Performance - Facebook

Schema: Data Warehouse - Platform Performance - Google

Schema: Data Warehouse - Platform Performance - LinkedIn

Schema: Data Warehouse - Platform Performance - Bing

Schema: Data Warehouse - Platform Performance - Pinterest

Schema: Data Warehouse - Platform Performance - TikTok

Schema: Data Warehouse - Platform Performance - Snapchat

Schema: Data Warehouse - Buckets Breakdown

Schema: Data Warehouse - MTA

Schema: Data Warehouse - Conversions

tier_1, tier_2 and tier_one, tier_two Columns

Your Cheat Sheet for the New Rockerbox UI

Performance at a Glance - Rockerbox Home Page

Advertising Platforms

Orders & Conversions

Platform-Reported Performance

Rockerbox de-duplicated view (First-Party Attributed Performance)

Channel Overlap Overview

Goals & Recommendations: identifying optimization opportunities

Marketing Performance View (Attribution Report)

Modifying Reporting Columns in the UI

New Visitors Overview

Funnel Position Overview

User Behavior View (Marketing Paths)

Experiments Overview

Experiments - FAQ

Setting a de-duplicated Performance target in Rockerbox

Daily Tactical Optimizations in Rockerbox

Weekly Tactical Optimizations in Rockerbox

Seeing Performance on Channel and Placement Level

Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance

Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)

Comparing Performance across Time Periods

Identifying the role of each channel across the funnel

Understanding the Impact of each channel

Assessing Channel Overlap

How to Quantify the Impact of an increase in Branding spend on Demand driven channels

Quantifying the Incremental Impact and Halo of Top Funnel Marketing

Determining optimal budget allocation in Rockerbox

How to leverage time to convert and payback periods to determine where to cut spend

When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting

Planning and budgeting against baseline performance

Cadence of Rockerbox Use

Your Holiday Guide

Tips for Performance Recap Analysis

Leveraging Rockerbox to understand performance during an Economic downturn

Tips for Handling Spend Heavy Ups and Pacing

Financial Forecasting & Budgeting with Rockerbox

What to look for when launching a new channel

Rockerbox for Agencies

Marketing Mix Modeling (Beta) - FAQ

Overview of Building an MMM Model

MMM - Subchannel Breakouts

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