Rockerbox is able to map post-purchase survey results attributing additional conversions back to your marketing activity. Based on the response users provide to the question, "How did you hear about us?", we are able to insert a touchpoint along the users' path to reflect this answer.
When setting up your post-purchase survey it is important to phrase it in a way that consumers will understand and enable you to map them back to a marketing channel or vendor.
You should choose up to 10 responses - not providing users with too many choices, but giving a clear choice based on their entry channel.
Some potential responses include the following:
From a friend
Blog or Website
YOUR NAME Instagram
Someone else's Instagram
Ad on Instagram
Updated 9 months ago