In order to ensure you’re able to see your full marketing performance and path to conversion in Rockerbox, it’s critical that we continue to track all marketing activity
There’s high risk that you will miss capturing this activity and not be able to attribute conversions back if channels or vendors are launched without correct tracking and mapping in place
Here’s a quick checklist to run through before you launch a new channel or vendor:
1- Check Rockerbox Tracking
Does the new vendor have predetermined parameters in our Platform List? If so, then those parameters should be implemented to ensure proper tracking.
IF we don’t have an integration listed, please email your Rockerbox team and we’ll start the process of scoping and prioritizing the integration with the new vendor.
2- Add Tracking
Rockerbox Parameters for Clickthrough URLs: can be found here
Impression Tracking Pixels: can be found within the UI here
For vendors without an integration listed, UTM parameters should be applied.
3- Define Mapping
Alert your Rockerbox team of the new channel launch and determine how you want this new channel or vendor to be mapped in your existing marketing structure (Tiers 1-5)
4- Add Spend
If they aren't on that list, then Rockerbox does not have an API integration with that vendor. The vendor will need to setup Batch Spend.
For a complete list of Rockerbox integrations (both batch and API) see the Integrations Page in the UI and click "Add Integration."
Updated 9 months ago