Maintaining Rockerbox

What we are solving for

Core Data Types

Full foundational dataset

Conversion Activity Tracking

Deduplicating Conversions

Identifying Users

Marketing Touchpoints - How We Track

Rockerbox Tracking by Vendor

Deduplicating Events

Building a Path to Conversion - Mobile

Spend Ingestion

Attribution types in Rockerbox

What is De-duplication?

Direct Traffic

Why performance in Rockerbox looks different

Attribution Windows ("Lookback Window")

Multi-Touch Attribution (MTA) Model overview

Model Application and Impact

Modeling Deep Dive

Structure of Marketing Activity

Unmapped Events

Launching New Channels and Partners

Maintaining consistent naming conventions

Migrating to a Shopify Headless Site Build

Adding New Users

Model Refreshes

Rockerbox Training

What to Expect

Key Stages of Onboarding

Operationalizing Rockerbox

PII Data

GDPR

Data Storage & Retention

Data Retrieval & Deletion

What are synthetic events?

Can I use my own custom UTMs instead of Rockerbox tracking parameters?

Excluding Parameters from GA

Should I be concerned with my URL length?

Discrepancies between internal data and Rockerbox data

Discrepancies between Ad Platforms and Rockerbox

Why are conversion counts in Facebook different than Rockerbox?

Rockerbox last touch vs. GA last touch

Returns- Ingesting and Understanding the Impact

If I have webhooks, can I turn off the onsite pixel?

My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?

Will the Rockerbox pixel code slow down my website?

When does the Rockerbox cookie expire?

Forgot Password / Troubleshooting Login

How to normalize performance for "walled gardens"

Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)

Calculating LTV Using Rockerbox Attribution Data

How to normalize in-platform reporting pre-Rockerbox

Can I use a Conversion Event as a Marketing Event for another Conversion?

Why would a retargeting vendor get 1st touch credit?

Parameters, Pixels, and Batch Spend Reports

Standard UTMs

AdWords (Auto-Append)

Bing

Search Ads 360 (SA360)

AdWords (Kenshoo)

Adwords - Manual

Ad.net

Facebook (Auto Append)

Facebook (Manual Append)

Snapchat

Twitter

TikTok

NextDoor

Taboola

DCM Tags

Using DCM Tags

PowerInbox

Verizon (Oath) DSP

The Trade Desk

Connexity

QuinStreet

Beeswax

LiveIntent View Feature

Conversant

Display & Video 360 (DV360)

Acuity

AdForm

Google Ads Manager

MediaMath

AdRoll

MediaAlpha

FuelX

Criteo

Tapjoy

Outbrain

StackAdapt

Teads

Dianomi

Xandr (Formerly known as AppNexus)

RTB House

LiveIntent

Quantcast

Mediajel

Verizon (Oath) Native

VDX

Google Display Network (GDN)

Hivewyre

Bidtellect

Basis by Centro

Simpli.fi

Zemanta

MadHive

MobileFuse

FastG8

Steelhouse / MNTN

Hulu

DataXu-Roku

FreeWheel

Simulmedia

Bliss Point Media OTT/ Linear

Eicoff Linear TV

Tatari OTT & Linear

MMSI

Media Design Group

Marketing Architects

Comcast Linear TV

Discovery

Advantage

Pebble Post

LS Direct

Postie

Belardi Wong

SeQuel DM

Podsights

iHeartRadio

Audiology

Adelphic

Pandora

Veritone One

Artsai

Radio.com / Audacy

Tremor

Klaviyo

Impact

Awin

Rakuten

Pepperjam

CommissionJunction (CJ)

Partnerize

What Rockerbox Needs from Marketing Partners

Rockerbox for Marketing Partners

Phone Calls: CallRail

Phone Calls: Invoca

Phone Calls: Other

Branch

AppsFlyer

Branch Marketing Events

Hotjar Integration

Survicate Integration

Enquire Integration

Prove It Integration

Conversion Events Overview

Historical Data

Mobile Apps

Webhooks

Retail Data

Conversions: Batch Files

Excluding Admin Users in Customer Accounts

Excluding Staging/Test Domains

Custom Tracking Domain (CNAME) Overview

In Segment- Custom Tracking Domain (CNAME)

Turn Off Cloudflare Proxy

Standard Conversion Data Formats

Verifying Conversion Pixels are Firing

Identify Calls

Ingesting Address Data

Shopify Integration

ReCharge Integration

Rockerbox UID to GTM Data Layer

GTM: Conversion Pixels

GTM: All Pages Pixel

GTM: Ecommerce Event Variables

Google Tag Manager Template

GTM: Shopify Variables

Segment Overview

Segment Integration

Segment Onsite Data

Segment Server-Side Data

Tealium: All Pages

Tealium: Conversion Pixels

Site Direct: Conversion Pixels

Site Direct: All Pages Pixel

Stripe Integration

Linear TV Overview

Customer Service (Call, Chat, FAQs)

Direct Mail: Setup

Direct Mail: Sending Mail Logs to Rockerbox

OTT

OTT Log Files

Podcasts

Streaming Audio

Organic Social

Post Purchase Surveys Overview

Sending Rockerbox Survey Data

Recommendations for Survey Response Options

How to organize and map survey responses

Spend: Batch

Avoiding Scientific Notation

AdWords Manager Accounts

Spend: API Integrations

Re-Authenticating Accounts

Facebook Ads Account

Outbrain: Requesting API Access

Reddit: Requesting API Access

Microsoft Advertising Account (Bing)

Google Error: "This app is blocked"

Modeling Detailed

Sending Files to Rockerbox

Report Delivery Requirements

Sponsorships

Sponsorship Programs

Associate Promo Codes

Review Promo Codes

Associate Existing Marketing Events

Campaign Costs

Backfill Sponsorships Data

Analyze Sponsorships Performance

Reporting: Report Types & Use Cases

Reporting Schema

Marketing Performance Report (Buckets Breakdown)

Buckets Breakdown - Primary Use Cases

User Level Log File (Standard MTA)

Leveraging the Standard MTA to see View vs. Click Touchpoints

Platform Performance Report

Spend Report

Saving Reports in Rockerbox

Customizing Reports

Sending Ad hoc Reports

Reporting Data Availability

Scheduled Report Options

Scheduled Reports: Advanced Options

Redelivering Scheduled Reports

Deleting, Pausing, and Reactivating Scheduled Reports

Destinations for Scheduled reports

Email: Scheduling reports

SFTP: Scheduling reports

S3: Scheduling reports

Google Cloud Storage (GCS): Scheduling Reports

Testing the Outbox Destination

Reporting: Scheduling Reports

Rockerbox Data Sync for Google Sheets

Rockerbox Data Sync FAQ

Google Sheets Templates

Warehousing: Overview

Warehousing: Getting Started

Warehousing: Adding Datasets

Warehousing: Sync Status

Warehousing: Getting Started - Snowflake

Warehousing: Snowflake Migration for Existing Customers

Warehousing: Getting Started - Redshift

Warehousing: Getting Started - Redshift - Step 1

Warehousing: Getting Started - Redshift - Step 2

Warehousing: Getting Started - Redshift - Step 3

Warehousing: Getting Started - Redshift - Step 4

Warehousing: Getting Started - BigQuery

Warehousing: Data Schemas

Schema: Data Warehouse - Platform Performance - Facebook

Schema: Data Warehouse - Platform Performance - Google

Schema: Data Warehouse - Platform Performance - LinkedIn

Schema: Data Warehouse - Platform Performance - Bing

Schema: Data Warehouse - Platform Performance - Pinterest

Schema: Data Warehouse - Platform Performance - TikTok

Schema: Data Warehouse - Buckets Breakdown

Schema: Data Warehouse - MTA

Schema: Data Warehouse - Conversions

tier_1, tier_2 and tier_one, tier_two Columns

Your Cheat Sheet for the New Rockerbox UI

Performance at a Glance - Rockerbox Home Page

Advertising Platforms

Orders & Conversions

Platform-Reported Performance

Rockerbox de-duplicated view (First-Party Attributed Performance)

Channel Overlap Overview

Marketing Performance View (Attribution Report)

Modifying Reporting Columns in the UI

New Visitors Overview

Funnel Position Overview

User Behavior View (Marketing Paths)

Experiments Overview

Experiments - FAQ

Seeing Performance on Channel and Placement Level

Tactical Optimizations in Rockerbox

Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance

Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)

Comparing Performance across Time Periods

Identifying the role of each channel across the funnel

Understanding the Impact of each channel

Assessing Channel Overlap

How to Quantify the Impact of an increase in Branding spend on Demand driven channels

Quantifying the Incremental Impact and Halo of Top Funnel Marketing

Determining optimal budget allocation in Rockerbox

How to leverage time to convert and payback periods to determine where to cut spend

When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting

Planning and budgeting against baseline performance

Leveraging Rockerbox to understand performance during an Economic downturn

Tips for Handling Spend Heavy Ups and Pacing

Tips for Performance Recap Analysis

Financial Forecasting & Budgeting with Rockerbox

Rockerbox for Agencies

All Categories > Getting Started > Maintaining Rockerbox

5 articles

Launching New Channels and Partners

In order to ensure you’re able to see your full marketing performance and path to conversion in Rockerbox, it’s critical that we continue to track all marketing activity There’s a high risk that you…

Updated 2 months ago

Maintaining consistent naming conventions

Maintaining consistent naming conventions in your ad platforms (ex Facebook, Adwords, Trade Desk) is crucial to maintaining clean data in Rockerbox. How Rockerbox uses ad platform naming conventions.…

Updated 2 months ago

Migrating to a Shopify Headless Site Build

What is Shopify Headless? Headless commerce is a type of ecommerce architecture that disassembles your back-end infrastructure from your front-end customer touchpoints (more details from Shopify here…

Updated 2 months ago

Adding New Users

You can add additional Rockerbox users at any time right from the UI! You can add them yourself in the UI by following the instructions below. Only one permission type NOTE: Anyone that you give acce…

Updated 2 months ago

Model Refreshes

When you make significant changes to your marketing mix, Rockerbox can refresh your Multi-touch attribution model so that the model weights are reflective of true performance of your new channels or…

Updated 2 months ago