MNTN

Tracking

  1. Reach out to your MNTN representative to add the applicable tracking below based on inventory.
  2. If you're running Display & CTV/OTT, implement the OTT impression pixel on all inventory. MNTN cannot support more than one pixel being added.

OTT Impression Tracking Pixel

Display URL Parameters

Contact your MNTN representative to replace bracketed portions of the URL parameters with the appropriate macros. Append the URL parameters to your landing pages.

Your URLs should follow the structure guidelines available here.

Display Impression Tracking Pixel

These pixel parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Macros

The following describes the MNTN macros and the corresponding objects.

  1. ${cagid} = Campaign Group ID
  2. ${cgid} = Creative Group ID
  3. ${crid} = Ad Size ID

Batch Spend

All spend reports must align with the requirements listed here.
MNTN Report Types
There are two options for spend reports that you can pull from MNTN. You can pull reports that are either broken out by Campaign Group, or Creative Group.

The same report must be pulled each week.

The report you choose will depend on how you would like to see performance broken out in Rockerbox - either at the Campaign Group or Creative Group level.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint for spend files to be sent to.
  2. Reach out to your Rockerbox representative and confirm which report your team would like to move forward with.
  3. Reach out to your Rockerbox representative for endpoint details.
  4. Reports will need to be pulled by clients from MNTN's platform and manually sent to the Rockerbox endpoint. MNTN does not send spend files directly.
    1. Files should be sent on a weekly cadence.
    2. Each file should contain the previous 7 days of spend data.
    3. Row 1 must be the column headers.
    4. The "totals" row must be deleted (if applicable) before sending.
    5. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns: Campaign Group

Campaign Group ID
Campaign Group Name
Date
Spend
Required Columns: Creative Group

Creative Group ID
Creative Group Name
Date
Spend


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