Core Data Types

Conversion Activity Tracking

Deduplicating Conversions

Identifying Users

Marketing Touchpoints - How We Track

Rockerbox Tracking by Vendor

Deduplicating Events

Building a Path to Conversion - Mobile

Spend Ingestion

Attribution types in Rockerbox

What is De-duplication?

Direct Traffic

Why performance in Rockerbox looks different

Attribution Windows ("Lookback Window")

Multi-Touch Attribution (MTA) Model overview

Model Application and Impact

Modeling Deep Dive

Parameters, Pixels, and Batch Spend Reports

What are synthetic events?

Can I use my own custom UTMs instead of Rockerbox tracking parameters?

Excluding Parameters from GA

Should I be concerned with my URL length?

Discrepancies between internal data and Rockerbox data

What is Deduplication? Why do Platforms take Full Credit?

Why are conversion counts in Facebook different than Rockerbox?

Rockerbox last touch vs. GA last touch

Discrepancies between Ad Platforms and Rockerbox

Accounting for 3rd Party Purchases (ex. Amazon, Etsy)

Returns- Ingesting and Understanding the Impact

If I have webhooks, can I turn off the onsite pixel?

My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?

Will the Rockerbox pixel code slow down my website?

When does the Rockerbox cookie expire?

Rockerbox Access FAQs

How to normalize performance for "walled gardens"

Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)

How to exclude certain spend or marketing touchpoints from Rockerbox reporting

Understanding strong ROAS or CPA for bottom funnel channels

How to normalize historical in-platform reporting pre-Rockerbox

Can I use a Conversion Event as a Marketing Event for another Conversion?

Why would a retargeting vendor get 1st touch credit?

Direct Mail Spend Amortization

Standard Conversion Data Formats

Verifying Conversion Pixels are Firing

BugSnag

Identify Calls

Ingesting Address Data

Linear TV Overview

Customer Service (Call, Chat, FAQs)

Direct Mail: Setup

OTT

OTT Log Files

Podcasts

Streaming Audio

UTM Based Tracking in Rockerbox

Email

Organic Social

Synthetic Events

Changes in Facebook Synthetic Event Modeling

Amazon DSP: UTM tracking

Overview of Tracking "Hard to Track" Channels

Warehousing: Snowflake Setup Instructions

Warehousing: Redshift Setup Instructions

Step 1: Redshift Data Warehouse Setup

Step 2: Redshift Data Warehouse Setup

Step 3: Redshift Data Warehouse Setup

Step 4: Redshift Data Warehouse Setup

Warehousing: BigQuery Setup Instructions

Warehousing: Schemas Overview

Schema: Data Warehouse - Platform Performance - Facebook

Schema: Data Warehouse - Platform Performance - Google

Schema: Data Warehouse - Platform Performance - LinkedIn

Schema: Data Warehouse - Platform Performance - Bing

Schema: Data Warehouse - Platform Performance - Pinterest

Schema: Data Warehouse - Platform Performance - TikTok

Schema: Data Warehouse - Platform Performance - Snapchat

Schema: Data Warehouse - Buckets Breakdown

Schema: Data Warehouse - Log Level MTA

Schema: Data Warehouse - Conversions

Schema: Data Warehouse - MTA Tiers Changelog Table