Tracking Marketing Touchpoints

6 articles

Parameters, Pixels, and Batch Spend Reports

Rockerbox has a specific set of integration requirements for each marketing partner. This consists of the below three elements, and is dependent on the type or tracking and reporting made available b…

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How does Rockerbox handle campaign name changes?

What can we expect if we change a campaign name? In the Rockerbox UI: - No action necessary on your side for the new name to take effect. - New campaign name will be applied to all historic events as…

Updated by Anna Schofer

What are synthetic events?

Synthetic events are Rockerbox’s solution to model and report against information that we believe happened. For any event where we can not directly measure or track whether the user has been exposed…

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Can I use my own custom UTMs instead of Rockerbox tracking parameters?

If you are unable to append Rockerbox tracking parameters to your ads for a specific channel, UTMs can be used as a backup to ensure that marketing activity is attributed to the appropriate channel.…

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Excluding Parameters from GA

Excluding URL parameters in Google Analytics will ensure that your landing page URLs are not grouped by unique sets of Rockerbox URL parameters. URL parameter exclusions should be added for each view…

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Should I be concerned with my URL length?

There’s no inherent character limit on the UTM parameters. But it’s important to note that a URL that has fewer than 2000 characters will work with any combination of browser and web server. So even…

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