There are two types of tracking that can be used for this platform. For each ad, you should select the tracking type from the table below.

Tracking Type

When to use

What to use

URL parameters

When an ad clicks through to your website

Tracking parameters (see instructions below)

Impression tracking pixel

When an impression is produced.

Tracking parameters (see instructions below).

Tracking Parameters

  1. Open the Campaign Management page
  2. Click the pencil icon for an existing campaign
  3. In the Tracking section, append the parameters below to any existing parameters in the Tracking Code box.

Your URLs should follow the structure guidelines available here.

URL Parameters

Impression Tracking Pixel

Implement the impression tracking pixel on all campaigns. These parameter values use macros and do not need to be manually replaced--their values will be dynamically filled by the platform when the ad is served.

For more information about adding Taboola parameters, look here


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