Mobile Apps

If you have conversions (e.g. signups, purchases) that occur within a native mobile app, you will need to (1) provide information about the conversion to Rockerbox via webhooks and (2) use a mobile-matching vendor (e.g. Branch, AppsFlyer, Segment) or include a cross-device identifier.

In-App Conversions

You can follow our Webhooks guide to configure and send conversion information from your app / server. Along with listed the required parameters, MAID (e.g. Apple IDFA, Google AAID) is also required for all mobile app events.

  "customer": {
    "email": "[email protected]",
    "user_id": "12345"
  "device": {
    "mobile_device_id": "2345678906754356",
    "ip_address": "",
  "event": {
    "product_type": "dress",
    "coupon_code": "true",
    "action": "conv.purchase.in_app",
    "revenue": "4223.21",
    "order_id": "2425sfgf",
    "event_source": "in_app"

Mobile-to-Desktop Matching

In order to understand the marketing channels that drove a user to an in-app action, Rockerbox needs to tie them to their website visits. This can be done either by leveraging a 3rd party mobile linking or matching platform, or including your own identifier in both on-site and in-app tracking.

Mobile Matching Vendors

We currently support working with Branch, AppsFlyer and Segment . For more information, please follow the guide here.

Using User IDs

If you don't use an MMP, you can also use a User ID to let Rockerbox know if two devices are being used by the same person. For example, you would include the user's ID in the on-site Rockerbox pixel, and then include the User ID again if that user made an in-app purchase. Rockerbox will see the same User ID used to track events on two devices, and therefore will consolidate the actions on those two devices into one user journey.

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