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Welcome

Welcome!

Platform Fundamentals

Core Concepts
Attribution Methodology
Launching New Channels and Vendors
Building a Path to Conversion - Mobile
Operationalizing Rockerbox

Onboarding

Key Stages of Onboarding
What to Expect

Tracking & Data Ingestion

Core Data Types
Conversion Events (Onsite & In-App)
Marketing Channels Rockerbox Tracks
Mobile Apps
Parameters, Pixels, and Batch Spend Reports
Historical Data
Integrations
Post Purchase Surveys
Sponsorships
Setting up Facebook Pixels

Platform Walkthrough

Experiments

Spend Ingestion

Spend Ingestion
AdWords Manager Accounts
Facebook Ads Account

Reporting

Reporting: Getting Started
Reporting: Scheduling Reports
Report Details
- Spend Report
- MTA Reports

Privacy

Data Retrieval & Deletion
Data Storage & Retention
PII Data
Rockerbox UID to GTM Data Layer

Operationalizing Rockerbox

Path to Conversion
Seeing Performance and Optimizing on Channel and Placement Level
Understanding the Impact of each channel
Quantifying the Incremental Impact and Halo of Top Funnel Marketing

FAQs

FAQs
Discrepancies
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)

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Attribution Methodology

Here you will find details on how Rockerbox approached attribution concepts.

Updated over 2 years ago

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