Tips & Guides

10 articles

Cadence of Rockerbox Use

The below outlines the optimal cadence for optimizing based on marketing performance and user behavior insights. The linked guides walk through how you can both automate and structure your weekly and…

Updated by Kelsey Kearns

Your Holiday Guide

We want to ensure you are best set up to leverage Rockerbox during Holiday. And to that, please see the below guides to cover everything from Planning and budgeting you will execute before your holid…

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Tips for Performance Recap Analysis

We want to ensure you are best set up to leverage Rockerbox for monthly, quarterly, and yearly recaps. To help, please see below guides to cover everything from exec-level summaries to tactical optim…

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Tips for leveraging Rockerbox to understand performance during an Economic downturn

Given the current economic uncertainty, we know you’re likely taking a closer look at your budgets and scenario planning. We want to ensure you are set up to leverage Rockerbox to help with these dif…

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Tips for Handling Spend Heavy Ups and Pacing

The pace at which you increase spend during a heavy-up period will dictate the approach you should utilize to optimize performance. Below we outline two scenarios with recommendations based on how yo…

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How to Build a Testing Roadmap

Planning a thoughtful, strategic approach to testing is critical to getting reliable insights. This guide walks through how to create a learning agenda, prioritize your tests, and plan a calendar tha…

Updated by Kelsey Kearns

Preparing for a sale in Rockerbox

From global shopping events like Black Friday, Cyber Monday, and Christmas to annual promotions and tailored marketing campaigns, Rockerbox is your go-to tool for preparing for sales periods. Utilizi…

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Leveraging MTA with MMM

How to Leverage MTA and MMM Together Diversified marketing measurement is a growing need for brands with a complex marketing mix, who require different types of measurement to best understand perform…

Updated by Kelsey Kearns

Evaluating a New Product Launch in Rockerbox

When launching a new product, you can leverage Rockerbox to evaluate how this launch affected your baseline metrics as well as the impact it had on attracting new customers to the brand Questions to…

Updated by Kelsey Kearns

Guide to Incrementality Testing with Rockerbox

This guide combines five key modules to help you understand and execute incrementality testing with Rockerbox. Each section includes an overview of concepts covered in our training videos, along with…

Updated by Kelsey Kearns