Warehousing: Data Schemas

The Rockerbox Data Warehouse integration includes schemas unique to the offering. They include two categories of data:

  • Platform Performance
  • Rockerbox datasets

Platform Performance

Platform Performance reports are datasets generated by pulling and standardizing from ad platforms directly. These datasets will include metrics like spend, clicks, impressions, and platform-attributed conversions, and allow you to easily compare Rockerbox-attributed performance with that of the platforms.

Rockerbox currently supports the following platforms:

For more information on how to use this data, check out our additional docs on Platform Performance.

Rockerbox Datasets

Rockerbox datasets include key reports created by Rockerbox. These includes:

Some additional capabilities of these datasets include:

  • The MTA includes columns for your UTM and URL parameters to help you identify the platform and ad that drove the user to the site
  • Both the MTA and Buckets Breakdown reports include platform and platform_join_key columns that allow you to easily join against the respective platform's Platform Performance datasets.
  • The Conversions report includes a column that contains all additional attributes passed to Rockerbox in the conversion event

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Schemas Differ between Warehousing and Standard Reports

Note that the Warehouse schemas include some variation between the Standard Reports. Be sure to view the appropriate schemas.


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