Customer Service (Call, Chat, FAQs)

Including Customer Service interactions as marketing touchpoints in Rockerbox is a great way to quantify the impact Customer Service has on driving new users to convert and retaining/increasing purchase frequency for existing users.

These include customer service interactions that can happen:
1- on site
2- via email
3- offline via call centers

And depending on how the customer service interactions happen, Rockerbox has a variety of different ways to track them:
1- If providing links to users: track via UTMs
2- If users are consistently being directed to certain web pages with consistent URL structure: track via referring URLs
3- If occurring offline via call centers: will need to scope out to determine feasibility of ingesting this data
4- If occurring on site via separate chat widget: will need to scope out to determine feasibility of ingesting this data


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