Conversion Events (Onsite & In-App)

In order to go live with Rockerbox Attribution Platform, you must place pixels across your website.

  • All Pages Pixel: This pixel must be placed across all pages of your property. This includes conversion pixels. This is a required pixel
  • Conversion Pixels: Conversion pixels need to be fired for all conversion events that you'd like Rockerbox to track. Example conversion events include:
    • Add to cart
    • Purchase

Ways to implement pixels

  1. Manually insert the pixel into your code
  2. Use a tag manager (Google Tag Manager, Tealium)
  3. Use Segment

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