Rockerbox tracks conversion events that you are actively optimizing marketing spend against.
These events can happen onsite, offline, or in-app.
While the most common event tracked is Purchase, these events can also include Add to Cart, Email signup, Subscription start, among others.
Rockerbox also tracks and reports on all net-new visitors who arrive on-site.
During onboarding, your Rockerbox team will help scope the best way to capture your conversion activity based on your current setup.
The most common ways to track include:
- On-site pixels
- Webhooks (i.e. Segment)
- Batch files
Updated 22 days ago