Conversion Activity Tracking

Types of Conversion data Rockerbox tracks

Rockerbox tracks conversion events that you are actively optimizing marketing spend against.

These events can happen onsite, offline, or in-app.

While the most common event tracked is Purchase, these events can also include Add to Cart, Email signup, Subscription start, among others.

Ways to track your conversion data with Rockerbox

During onboarding, your Rockerbox team will help scope the best way to capture your conversion activity based on your current setup.

The most common ways to track include:

  1. On-site pixels
  2. Webhooks (i.e. Segment)
  3. Batch files

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