NextDoor

Tracking

Work with your NextDoor representative to apply the tracking below.

  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.
Your URLs should follow the structure guidelines available here.

Display URL Parameters

Display Impression Tracking Pixel

Mobile URL Parameters

Mobile Impression Tracking Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that NextDoor will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. NextDoor will need to set up reporting within their platform to be sent to the Rockerbox endpoint.
    1. Files should be sent on a weekly cadence.
    2. Each file should contain the previous 7 days of spend data.
    3. These reports will need to be sent manually each week.
      1. Row 1 in the file must be the column headers.
      2. The "totals" row must be manually deleted before sending to Rockerbox.
    4. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Date
Order
Line item
Creative
Order ID
Line item ID
Creative ID
Ad server impressions
Ad server clicks
Ad server CPM and CPC revenue ($)


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