Verizon (Oath) Native/Gemini


  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Native and Search URL Parameters

Native and Search Impression Tracking Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that Verizon will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. Verizon will need to send manual reporting from their Native (Gemini) platform to be sent to the Rockerbox endpoint.
    1. Files should be sent on a weekly cadence.
    2. Each file should contain the previous 7 days of spend data.
    3. These reports will need to be sent manually each week.
      1. Row 1 must be the column headers.
      2. The "totals" row must be deleted before sending.
    4. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Campaign ID
Campaign Name
Ad Group ID
Ad Group Name

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