- Reports out daily spend from all platforms where we’re receiving spend.
- Breaks out by “tier” (tier_1 through tier_5 in the report), which is the Marketing Hierarchy that’s been setup for each brand.
- Reports out each respective platform’s marketing hierarchy (tier_one through tier_five; and tier_one_alt through tier_five_alt). This is useful in case you ever need to cross-reference our reported spend using Campaign/Ad IDs and Names from Google, Facebook, Bing, etc.
Some other details:
Spend Data Update Frequency
Not all platforms update spend on a daily basis, particularly those that deliver spend via Batch. If you schedule a daily report for “Yesterday”, and a platform only delivers spend on a weekly basis, you will be missing spend for that platform on most days.
In that case, you will want to schedule a Spend Report to deliver on a weekly basis that contains the past 7 days of data.
Learn more about Advanced Scheduled Report Options.