Daily Tactical Optimizations in Rockerbox
What to focus on:
Focus on monitoring performance within channels
Priority Questions:
- Where can I monitor daily performance within channels?
- How can I see changes in performance day over day?
Watch our webinar on-demand here for a step-by-step tutorial on tactical optimizations in Rockerbox!
Use Case #1: Monitor in-platform performance without switching between ad platforms
View to leverage: Platform Reported Performance
- The platform-reported performance view has performance reporting directly from specific vendors enabling you to see in-platform performance without leaving Rockerbox.
How to Use view daily:
- Monitor in-platform performance on a daily cadence identifying any extreme outliers
- This is designed to save you time. There is no need to switch between all your ad platforms when can monitor performance directly in Rockerbox
Use Case #2: Monitor de-duplicated performance for extreme outliers & changes in CPA/ROAS
View to leverage: Attribution Report
- The Attribution Report view in Rockerbox shows for a given time frame, all marketing spend and conversions mapped back to each marketing placement
- This view enables you to see weighted CPA/ROAS against marketing placements for new and existing users
How to Use view daily:
- Leverage this view to monitor changes in CPA/ROAS at the channel and tactic level- especially if you are launching a new channel or scaling spend
- Identify any extreme outliers based on de-duplicated performance at the placement level