Weekly Tactical Optimizations in Rockerbox

Updated 1 week ago by Kelsey Kearns

What to focus on:

  • Focus on identifying in-channel optimizations based on target CPA/ROAS

Priority Questions:

  1. Where should I shift spend within a given channel to drive efficiency?
  2.  How is performance this week compared to last week? Did my previous optimizations result in improved performance

Watch our webinar on-demand here for a step-by-step tutorial on tactical optimizations in Rockerbox!

Use Case #1: Optimize within channels based on de-duplicated performance

View to leverage: Attribution Report 

  • The Attribution Report view in Rockerbox shows for a given time frame, all marketing spend and conversions mapped back to each marketing placement
  • This view enables you to see weighted CPA/ROAS against marketing placements for new and existing users

How to Use view weekly

  • Determine de-duplicated CPA/ROAS target based on baseline performance (Guide here)
  • Identify optimization opportunities within channels - based on which placements are performing against your target
  • Start with small shifts and monitor for improvements in CPA/ROAS

Use Case #2: Optimize within channels based on in-platform vs. RB performance

View to leverage: First-party attributed performance  

How to Use view weekly

  • If performance of a given placement is poor in Rockerbox or is not hitting your de-duplicated performance target, also consider if the placement is hitting your in-platform benchmark
    • If not, there may be an opportunity to decrease bids or budget
  • If performance of a given placement is poor in-platform or is not hitting your in-platform performance target, look if it is hitting your de-duplicated target 
    • If it is, you should consider not cutting spend

Use Case #3:  Reporting on de-duplicated performance

Gsheets template to leverage: Marketing performance report   

  • The Marketing Performance template enables you to view weighted CPA/ROAS against marketing placements for new and existing users.
  • For a given time frame, it shows all marketing spend and conversions mapped back to each marketing placement

When to Use: This template should be leveraged for enhanced analysis and reporting outside of the Attribution Report view

  • Layering Rockerbox data into your weekly/monthly/quarterly performance reports
  • Comparing New vs. Repeat customer performance
  • Comparing performance by Tactic or Audience

See here for primary use cases


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