Modeling Detailed
Overview. Model definition. Rockerbox builds a logistic model that uses the customers’ Marketing Interactions to establish a likelihood that a customer will complete a given Conversion (eg. Purchase)…
Getting Started
Rockerbox Overview & Core Concepts
What we are Solving For
Building Your Foundational Dataset
Core Data Types
Tracking Your Conversion Activity
Tracking Your Marketing Activity
Marketing Touchpoints - How We Track
Rockerbox Tracking by Vendor
Deduplicating Events
Building a Path to Conversion - Mobile
Ingesting Your Spend
Attribution Methodology
Attribution Overview
Attribution types in Rockerbox
What is De-duplication?
Direct Traffic
Why performance in Rockerbox looks different
Attribution Windows ("Lookback Window")
Multi-Touch Attribution Model
Mapping Your Data
Maintaining Rockerbox
Launching New Channels and Partners
Maintaining consistent naming conventions
Migrating to a Shopify Headless Site Build
Adding & Removing Users
Model Refreshes
Rockerbox Training
Onboarding Overview
Onboarding Requirements
What to Expect - Onboarding
Key Stages of Onboarding
What to Expect - Post Onboarding
Operationalizing Rockerbox
FAQ
Privacy
FAQs
Tracking Marketing Touchpoints
Parameters, Pixels, and Batch Spend Reports
What are synthetic events?
Can I use my own custom UTMs instead of Rockerbox tracking parameters?
Excluding Parameters from GA
Should I be concerned with my URL length?
Discrepancies
Discrepancies between internal data and Rockerbox data
Discrepancies between Ad Platforms and Rockerbox
Why are conversion counts in Facebook different than Rockerbox?
Rockerbox last touch vs. GA last touch
Accounting for 3rd Party Purchases (ex. Amazon, Etsy)
Tracking On-Site Activity
Returns- Ingesting and Understanding the Impact
If I have webhooks, can I turn off the onsite pixel?
My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
Will the Rockerbox pixel code slow down my website?
When does the Rockerbox cookie expire?
UI Access
Use Case FAQ
How to normalize performance for "walled gardens"
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
How to exclude certain spend or marketing touchpoints from Rockerbox reporting
Understanding strong ROAS or CPA for bottom funnel channels
How to normalize in-platform reporting pre-Rockerbox
Can I use a Conversion Event as a Marketing Event for another Conversion?
Why would a retargeting vendor get 1st touch credit?
Direct Mail Spend Amortization
Partners & Integrations
Rockerbox Core Integrations
Paid Search
Paid Social
Facebook / META (Auto Append)
Facebook (Manual Append)
Pinterest - Viewthrough Integration
Snapchat
TikTok (Manual Append)
TikTok (Auto Append)
Display
Ecommerce Platforms
Customer Data Platforms (CDPs)
Tag Managers
Rockerbox Premium Integrations
Affiliate
Direct Mail
Linear TV & OTT
Simulmedia Linear
Bliss Point Media OTT/Linear
Eicoff Linear TV
Tatari OTT & Linear
MMSI
Marketing Architects
Comcast Linear TV
Hulu
ID Media
TargetSpot
Direct Avenue
TV Scientific
tvScientific OTT
Simulmedia OTT
Streaming Audio & Podcasts
Data Warehouses
Display & Native
Taboola
DCM Tags
Using DCM Tags
PowerInbox
Yahoo DSP (Formerly Verizon Oath)
The Trade Desk
LiveIntent View Feature
Display & Video 360 (DV360)
Acuity
MediaMath
AdRoll
MediaAlpha
Outbrain
StackAdapt
Xandr (AppNexus)
RTB House
LiveIntent
Hivewyre
Fastg8
Adelphic
Wunderkind
Amobee
Paid Search
Call Centers
Post Purchase Survey
Mobile Measurement Partners (MMPs)
Rockerbox for Marketing Vendors
Setup and Technical Documentation
Conversion Events
Conversion Events Overview
Historical Conversion Data
In-App Conversion Events
Offline Conversion Events
Online Conversion Events
General Conversion Tracking
Exclusions
Custom Tracking Domain (CNAME)
Custom Tracking Domain (CNAME) Overview
In Segment- Custom Tracking Domain (CNAME)
Turn Off Cloudflare Proxy
Standard Conversion Data Formats
Verifying Conversion Pixels are Firing
BugSnag
Identify Calls
Ingesting Address Data
Conversion Tracking Methods
Marketing Activity
How Rockerbox Tracks Your Marketing Channels
Linear TV
Customer Service
Direct Mail
OTT
Podcasts & Streaming Audio
Non-Paid & Organic
Hard to Track Channels
Post Purchase Surveys
Post Purchase Surveys Overview
Sending Rockerbox Survey Data
Recommendations for Survey Response Options
How to organize and map survey responses
Overview of Tracking "Hard to Track" Channels
Allowed Domains
How Rockerbox Attributes Touchpoint Credit
Spend
Batch Spend
API Integrations
AdWords Manager Accounts
Spend: API Integrations
Re-Authenticating Accounts
Facebook Ads Account
Outbrain: Requesting API Access
Reddit: Requesting API Access
Microsoft Advertising Account (Bing)
Google Error: "This app is blocked"
Deleting an Authenticated Account
Updating Facebook Permissions during authentication
Modeling
Delivering Files to Rockerbox
Sponsorships
Rockerbox Data Exports
Report Types and Use Cases
Buckets Breakdown Report
Platform Performance Report
Attributed Performance Report
Attributed Performance Report Overview
Attributed Performance Report - Primary Use Cases
Schema: Attributed Performance Report
Reporting: Report Types & Use Cases
Exporting Reports from the UI
Google Sheets Data Sync
Rockerbox Data Sync for Google Sheets
Rockerbox Data Sync FAQ
Rockerbox Data Sync: Google Sheets Templates
Warehousing
Getting Started with Warehousing
Overview
Warehousing: Overview
Warehousing: Getting Started
Warehousing: Adding Datasets
Warehousing: Sync Status
Snowflake
Redshift
Warehousing: Getting Started - Redshift
Warehousing: Getting Started - Redshift - Step 1
Warehousing: Getting Started - Redshift - Step 2
Warehousing: Getting Started - Redshift - Step 3
Warehousing: Getting Started - Redshift - Step 4
Big Query
Data Schemas
Overview
Platform Performance
Schema: Data Warehouse - Platform Performance - Facebook
Schema: Data Warehouse - Platform Performance - Google
Schema: Data Warehouse - Platform Performance - LinkedIn
Schema: Data Warehouse - Platform Performance - Bing
Schema: Data Warehouse - Platform Performance - Pinterest
Schema: Data Warehouse - Platform Performance - TikTok
Schema: Data Warehouse - Platform Performance - Snapchat
Rockerbox Datasets
Schema: Data Warehouse - Buckets Breakdown
Schema: Data Warehouse - MTA
Schema: Data Warehouse - Conversions
tier_1, tier_2 and tier_one, tier_two Columns
Rockerbox UI
Home Page
Data (Rockerbox inputs & Data exports)
Channels
Attribution
Funnel
Use Case Guides
Priority Use Cases
In Channel Optimizations
Seeing Performance on Channel and Placement Level
Daily Tactical Optimizations in Rockerbox
Weekly Tactical Optimizations in Rockerbox
Setting a de-duplicated Performance target in Rockerbox
Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance
Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
Comparing Performance across Time Periods
Determining Optimal Spend by Channel
Determining optimal budget allocation in Rockerbox
How to leverage time to convert and payback periods to determine where to cut spend
When to use multipliers when leveraging Rockerbox for financial forecasting & budgeting
New Channel Testing
Understanding User Path to Conversion
Identifying the role of each channel across the funnel
How to Quantify the Impact of an increase in Branding spend on Demand driven channels
Understanding the Impact of each channel
Assessing Channel Overlap
Budgeting & Forecasting
Tips & Guides
Rockerbox for Agencies
Marketing Mix Modeling