Standard Conversion Data Formats

Field

Description

Formatting

external_id

This user ID should be a true unique first-party identifier that persists across sessions

Note: even if "email" is the value you use as a primary first-party identifier, do not pass that as "external_id". Instead, use the "email" field (see below).

This should match the customers IDs used in your first party reporting

order_id

Unique identifier for the order

This should match the order IDs used in your first party reporting

revenue

Revenue included in the pixel should match the revenue you consider for the conversion. If you use subtotal revenue internally, you need to send Rockerbox subtotal as revenue

dollars.cents
eg:
101.09 for an order of $109.09

10500.49 for an order of $10,500.49

email

e-mail address

Hashed or unhashed

coupon

Promo code applied to the order

The value should be formatted as a string and contain only the promo code. This may require you to select a value inside the JSON object for promo codes if you use a solution like Shopify.

products

Products included in the order

The value for products should be formatted as a json string.

address

Billing address

See:
https://help.rockerbox.com/docs/ingesting-address-data

for address details

phone_number

Phone number

10 digits, no formatting, unhashed

eg:
1234567890

2128675309


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