Search Ads 360 (SA360)

When using Search Ads 360, implement parameters in the Final URL Suffix field on the campaign level in the SA360 platform. For each campaign, implement only the parameters from the engine it is served by. Don't mix and match parameters across engines. Implementing in SA360 removes the need to implement parameters in each individual platform, so complete only the steps below.

Google Ads Campaigns

Choose the appropriate campaign parameter set for each type of campaign below.

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Search or Display campaigns

g_acctid=ACCOUNT_ID&g_campaign=CAMPAIGN_NAME&g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_network={network}

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Shopping campaigns

g_acctid=ACCOUNT_ID&g_campaign=CAMPAIGN_NAME&g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_adtype={adtype}&g_merchantid={merchant_id}&g_productchannel={product_channel}&g_productid={product_id}&g_partition={product_partition_id}&g_network={network}&g_ifproduct={ifshoppingproduct:product}&g_ifcreative={ifshoppingcreative:creative}

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Video campaigns

g_acctid=ACCOUNT_ID&g_campaign=CAMPAIGN_NAME&g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_locinterest={loc_interest_ms}&g_locphysical={loc_physical_ms}&g_placement={placement}&g_source={sourceid}&g_network={network}

Manually insert your Google Ads account ID into the appropriate placeholder. If you already have an SA360 custom variable for campaign name, replace CAMPAIGN_NAME in each parameter set with that macro. If you do not have this custom value set, you can omit this parameter (both name and placeholder) from your URLs.

Bing

Add the parameters below to all Bing campaigns. Append them to any existing parameters using &.

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All Bing campaigns

b_campaign={Campaign}&b_campaignid={CampaignId}&b_adgroup={AdGroup}&b_adgroupid={AdGroupId}&b_adid={AdId}&b_term={keyword:default}&b_termid={TargetID}&b_isproduct={IfPLA:product}&b_productid={ProductId}


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