In order to ensure you are confident moving forward making optimizations off of Rockerbox data, every Rockerbox onboarding includes a thorough round of data validation & QA.
Rockerbox takes data integrity and reliability extremely seriously - and requires all clients to complete this QA process before moving out of onboarding.
Our data validation & QA process includes three main components:
Comparing Rockerbox conversion data against your source of truth (Shopify, your Internal data warehouse, etc.)
Comparing Rockerbox spend against in-platform spend data for your largest spend channels (usually Google & Facebook)
Comparing Rockerbox attributed conversions against in-platform attributed conversions for your largest spend channels (usually Google & Facebook)
1. Rockerbox conversion data vs. Source of truth
Ensure we are aligned on conversion count within 5%.
See Discrepancies between internal data and Rockerbox data for more detail on why we have a 5% threshold.
2. Rockerbox spend data vs. in-platform spend data
Ensure we are aligned on spend outside of timezone differences
Rockerbox is in UTC, so a small difference based on timezone is expected
Exactly aligned outside of timezone differences
3. Rockerbox attributed conversions vs. in-platform conversions
Ensure that all marketing activity tracking is properly applied and that Rockerbox is capturing all touchpoints for these channels
We do not expect to be aligned here - and will never be aligned here due to de-duplication
See more on Rockerbox vs. in-platform performance
Updated 23 days ago