Tracking email touchpoints in Rockerbox will allow you to see the impact of email in driving conversions in combination with your other digital and offline channels.

Rockerbox is able to track click-based email touchpoints through the use of UTMs that should be appended at the end of each URL in your email campaigns.

We recommend utilizing the following UTM structure to maximize your ability to make email optimizations in Rockerbox:


Value to include


Email vendor name (Klaviyo, Attentive, etc.)


Email type (triggered, drip, campaign, etc)


Name of actual email campaign


Any audience details

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