Kargo

Updated 1 week ago by Nicole Glon

Tracking Parameters

  1. Reach out to your Kargo rep to append the click-through URL parameters to your landing page URLs, and the impression pixel to all ads.
  2. Your Kargo rep will need to replace the [Macro Placeholders] with the actual macros from their ad server.
Kargo URL Parameters

Your URLs should follow the structure guidelines available here.

Display Impression Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that Kargo will send spend files to daily.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. Kargo will need to set up reporting within the Kargo platform to be sent to the Rockerbox endpoint.
    1. Files should be sent on a daily cadence.
    2. Each file should contain the previous day of spend data.
    3. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns
Campaign ID
Campaign
Creative ID
Creative
Date
Impressions
Spend


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