Rockerbox uses the default Klaviyo UTM tracking described here with an additional custom parameter.

  • utm_medium: content channel
  • utm_source: for campaigns, the specific list or segment; for flows, the name of the flow
  • utm_campaign: name of the message
  • kl_audience: mandatory custom Rockerbox parameter for the identification of audience targets; possible values include ‘all’, ‘prospects’, ‘existing’, etc. Use ‘all’ as a default value if you have no audience targets

In the UTM Tracking section, choose “Add a custom UTM parameter” to add kl_audience as a custom parameter, as described above.

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