Attentive (Email Signup)

Updated 2 weeks ago by Emily Shreero

Attentive Email Signups

Rockerbox's integration with Attentive allows for Rockerbox to track an Email Signup conversion event for all Attentive-hosted email signup forms on your site.

Email Signups from Attentive will be treated like a conversion event (solving for "what's the impact of each of my marketing channels on driving email signups on-site?).

If you have Attentive-hosted email signup forms on your site and would like to track a conversion event in Rockerbox against it, contact support@rockerbox.com.

Attentive Marketing Touchpoints (Clicks)

Rockerbox's Attentive integration does not automatically track marketing touchpoints from Attentive.

Instead, UTMs are used to track email clicks as a touchpoint on a user's path to conversion.

To track Attentive as a marketing touchpoint, ensure UTMs are applied to all landing page URLs in your Attentive emails. Additional guidance on UTMs can be found here.

If you are setting up Attentive as a marketing channel for the first time, reach out to support@rockerbox.com providing

  • A sample URL with UTMs
  • The tier structure you'd like to see applied for this type of activity in Rockerbox


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