Attentive (Email Signup)
Attentive Email Signups
Rockerbox's integration with Attentive allows for Rockerbox to track an Email Signup conversion event for all Attentive-hosted email signup forms on your site.
Email Signups from Attentive will be treated like a conversion event (solving for "what's the impact of each of my marketing channels on driving email signups on-site?).
If you have Attentive-hosted email signup forms on your site and would like to track a conversion event in Rockerbox against it, contact email@example.com.
Attentive Marketing Touchpoints (Clicks)
Rockerbox's Attentive integration does not automatically track marketing touchpoints from Attentive.
Instead, UTMs are used to track email clicks as a touchpoint on a user's path to conversion.
To track Attentive as a marketing touchpoint, ensure UTMs are applied to all landing page URLs in your Attentive emails. Additional guidance on UTMs can be found here.
If you are setting up Attentive as a marketing channel for the first time, reach out to firstname.lastname@example.org providing
- A sample URL with UTMs
- The tier structure you'd like to see applied for this type of activity in Rockerbox