Rockerbox Training: Step-by-Step Guides
Welcome to your Rockerbox training guide! Here you will find resources referenced in each of the Rockerbox training videos -- including
- UI view walkthroughs
- How to action off of the insights you uncover
- Recommendations for a simple but rigorous optimization and reporting structure
1. Rockerbox vs. In-Platform Performance: Understanding the Differences
- Training Guide
- Why Rockerbox reported vs platform reported performance looks different
- How to compare these performance differences and better optimize knowing the differences
2. Rockerbox Platform Walkthrough
3. Tactical Optimizations in Rockerbox
4. Measuring Performance of Top of Funnel Channels
- Training Guide
- How does a channel, tactic, or campaign perform in driving new visitors to site
- How does a channel, tactic, or campaign perform in driving upper funnel conversions (like an Email Signup)?
- Quantifying the impact of top of funnel spend on bottom funnel channel performance or conversions
5. Understanding User Paths to Conversion
- Training Guide
- How to navigate the marketing paths UI view
- How to leverage this view to identify changes in user behavior per channel or over time
6. Understanding the Role of Each Channel in the Funnel
- Training Guide
- How to navigate the funnel position UI view
- How to leverage this view to validate a channel's role in the funnel
7. Identifying Channel Overlap
- Training Guide
- Identifying overlap in your paid digital channels
- How to act off of channel overlap to minimize overspending to acquire the same user
8. Different Attribution Types in Rockerbox
- Training Guide
- Attribution models available in Rockerbox
- Identifying optimization opportunities shifting from last touch to multi-touch attribution