Rockerbox Training
Welcome to your Rockerbox training guide! Here you will find a step by step introduction into Rockerbox core concepts and priority use case guides for optimizing marketing performance and understandi…
Updated 1 month ago
Getting Started
Rockerbox Overview & Core Concepts
What we are Solving For
Building Your Foundational Dataset
Core Data Types
Tracking Your Conversion Activity
Tracking Your Marketing Activity
Marketing Touchpoints - How We Track
Rockerbox Tracking by Vendor
Deduplicating Events
Building a Path to Conversion - Mobile
Ingesting Your Spend
Attribution Methodology
Attribution Overview
Attribution types in Rockerbox
What is De-duplication?
Direct Traffic
Why performance in Rockerbox looks different
Attribution Windows ("Lookback Window")
Multi-Touch Attribution Model
Mapping Your Data
Maintaining Rockerbox
Launching New Channels and Partners
Maintaining consistent naming conventions
Migrating to a Shopify Headless Site Build
Adding New Users
Model Refreshes
Rockerbox Training
Onboarding Overview
FAQ
Privacy
FAQs
Tracking Marketing Touchpoints
What are synthetic events?
Can I use my own custom UTMs instead of Rockerbox tracking parameters?
Excluding Parameters from GA
Should I be concerned with my URL length?
Discrepancies
Discrepancies between internal data and Rockerbox data
Discrepancies between Ad Platforms and Rockerbox
Why are conversion counts in Facebook different than Rockerbox?
Rockerbox last touch vs. GA last touch
Tracking On-Site Activity
Returns- Ingesting and Understanding the Impact
If I have webhooks, can I turn off the onsite pixel?
My website uses a Single-Page Application (SPA) framework? Will that work with Rockerbox?
Will the Rockerbox pixel code slow down my website?
When does the Rockerbox cookie expire?
UI Access
Use Case FAQ
How to normalize performance for "walled gardens"
Impact of iOS14 Changes on Broader Marketing (Agnostic of Rockerbox)
Calculating LTV Using Rockerbox Attribution Data
How to normalize in-platform reporting pre-Rockerbox
Can I use a Conversion Event as a Marketing Event for another Conversion?
Why would a retargeting vendor get 1st touch credit?
Partners & Integrations
Marketing Vendors
Marketing Partner Integrations
General
Paid Search
Paid Social
Facebook (Auto Append)
Facebook (Manual Append)
Snapchat
TikTok
NextDoor
Display + Native
Taboola
DCM Tags
Using DCM Tags
PowerInbox
Verizon (Oath) DSP
The Trade Desk
Connexity
QuinStreet
Beeswax
LiveIntent View Feature
Conversant
Display & Video 360 (DV360)
Acuity
AdForm
Google Ads Manager
MediaMath
AdRoll
MediaAlpha
FuelX
Criteo
Tapjoy
Outbrain
StackAdapt
Teads
Dianomi
Xandr (Formerly known as AppNexus)
RTB House
LiveIntent
Quantcast
Mediajel
Verizon (Oath) Native
VDX
Google Display Network (GDN)
Hivewyre
Bidtellect
Basis by Centro
Simpli.fi
Zemanta
CTV + OTT
Linear TV
Simulmedia
Bliss Point Media OTT/ Linear
Eicoff Linear TV
Tatari OTT & Linear
MMSI
Media Design Group
Marketing Architects
Comcast Linear TV
Discovery
Direct Mail
Podcasts
Streaming Audio
Affiliate
Rockerbox for Marketing Partners
Call Centers
Mobile Measurement Partners (MMPs)
Survey Integrations
Setup and Technical Documentation
Conversion Events
Conversion Events Overview
Historical Conversion Data
In-App Conversion Events
Offline Conversion Events
Online Conversion Events
General Conversion Tracking
Exclusions
Custom Tracking Domain (CNAME)
Custom Tracking Domain (CNAME) Overview
In Segment- Custom Tracking Domain (CNAME)
Turn Off Cloudflare Proxy
Standard Conversion Data Formats
Verifying Conversion Pixels are Firing
Identify Calls
Ingesting Address Data
Conversion Tracking Methods
Marketing Activity
How Rockerbox Tracks Your Marketing Channels
Spend
Modeling
Delivering Files to Rockerbox
Sponsorships
Rockerbox Data Exports
Report Types and Use Cases
Reporting: Report Types & Use Cases
Reporting Schema
Marketing Performance Report (Buckets Breakdown)
Buckets Breakdown - Primary Use Cases
User Level Log File (Standard MTA)
Leveraging the Standard MTA to see View vs. Click Touchpoints
Platform Performance Report
Spend Report
Exporting Reports from the UI
Creating Reports
Scheduling Reports
Automated Report Options
Scheduled Report Options
Scheduled Reports: Advanced Options
Redelivering Scheduled Reports
Deleting, Pausing, and Reactivating Scheduled Reports
Report Destinations
Destinations for Scheduled reports
Email: Scheduling reports
SFTP: Scheduling reports
S3: Scheduling reports
Google Cloud Storage (GCS): Scheduling Reports
Testing the Outbox Destination
Reporting: Scheduling Reports
Google Sheets Data Sync
Warehousing
Getting Started with Warehousing
Overview
Warehousing: Overview
Warehousing: Getting Started
Warehousing: Adding Datasets
Warehousing: Sync Status
Snowflake
Redshift
Warehousing: Getting Started - Redshift
Warehousing: Getting Started - Redshift - Step 1
Warehousing: Getting Started - Redshift - Step 2
Warehousing: Getting Started - Redshift - Step 3
Warehousing: Getting Started - Redshift - Step 4
Big Query
Data Schemas
Overview
Platform Performance
Schema: Data Warehouse - Platform Performance - Facebook
Schema: Data Warehouse - Platform Performance - Google
Schema: Data Warehouse - Platform Performance - LinkedIn
Schema: Data Warehouse - Platform Performance - Bing
Schema: Data Warehouse - Platform Performance - Pinterest
Schema: Data Warehouse - Platform Performance - TikTok
Rockerbox Datasets
Schema: Data Warehouse - Buckets Breakdown
Schema: Data Warehouse - MTA
Schema: Data Warehouse - Conversions
tier_1, tier_2 and tier_one, tier_two Columns
Rockerbox UI
Your Cheat Sheet for the New Rockerbox UI
Home Page
Data (Rockerbox inputs & Data exports)
Channels
Attribution
Funnel
Experiments
Use Case Guides
Priority Use Cases
Marketing Performance
Tactical Optimizations
Seeing Performance on Channel and Placement Level
Tactical Optimizations in Rockerbox
Comparing Platform-Reported Performance to Rockerbox De-duplicated Performance
Measuring Channel Heavy-ups (Increased spend) & Resulting impact to CPA/ROAS (Diminishing returns)
Comparing Performance across Time Periods
User Behavior Insights
Identifying the role of each channel across the funnel
Understanding the Impact of each channel
Assessing Channel Overlap
Halo Impact
How to Quantify the Impact of an increase in Branding spend on Demand driven channels
Quantifying the Incremental Impact and Halo of Top Funnel Marketing
Budgeting & Forecasting
Tips & Guides
Rockerbox for Agencies