Google Sheets Templates

We created a set of of Google Sheets templates alongside the Rockerbox Data Sync to bootstrap your marketing analysis. The Rockerbox Data Sync automatically refreshes your data every 12 hours, enabling you to leverage Rockerbox for your daily and weekly reporting without the need for manual data manipulation or analysis.

This means no more manually downloading reports multiple platforms, importing to google sheets, and building custom pivot tables!

Template
Datasets
Who can use this template?

Marketing Performance Report

Buckets Breakdown Report

Paid users

Performance Comparison Report template

Buckets Breakdown Report

Paid users

Weekly Trends Template

Buckets Breakdown Report

Paid Users

Facebook Comparison Template

Buckets Breakdown Report + Platform Performance Report

Paid users

Planning & Optimization: Platform Data Template

Platform Performance Reports

Free users + paid users


Copying a template (e.g., File –> Make a copy) that is connected to a dataset synced by the Rockerbox Data Sync will break the dashboard.

1. Marketing Performance Report Template

A) What does this template show?

  • The Marketing Performance template enables you to view weighted CPA/ROAS against marketing placements for new and existing users.
  • For a given time frame, it shows all marketing spend and conversions mapped back to each marketing placement

B) When to use this template

  • This template should be leveraged for enhanced analysis and reporting outside of the Attribution Report view
    • Layering Rockerbox data into your weekly/monthly/quarterly performance reports
    • Comparing New vs. Repeat customer performance
    • Comparing performance by Tactic or Audience
  • See here for expanded use cases

C) Rockerbox report this template leverages: Buckets Breakdown

D) Who can use this template?: Paid Rockerbox users

2. Performance Comparison Template

A) What does this template show?

  • The Performance comparison template enables you to identify line items where you have been over or underspending based on modeled multi-touch CPA or ROAS vs first touch, last touch, or even weight CPA or ROAS
  • For a given time frame, it shows all marketing spend and conversions mapped back to each marketing placement, comparing CPA and ROAS for modeled multi-touch vs. first touch, last touch, or even weight attribution methodologies

B) When to use this template

  • This template should be leveraged for enhanced analysis and reporting outside of the Attribution Report view
  • This template unlocks the ability to understand which channels/placements/tactics benefit the most from MTA and identify how placement and tactic level spend and rate should be modified accordingly

C) Rockerbox report this template leverages: Buckets Breakdown

D) Who can use this template? Paid Rockerbox users

A) What does this template show?

  • The weekly trends template enables you to see weekly spend, revenue, conversion, ROAS, and CPA trends for a given period of time
  • Weekly trends of performance metrics are broken out at Tier 1 to Tier 3 level in the Rockerbox tier hierarchy

B) When to use this template

With this template you can do the following:

  • This template should be leveraged for enhanced analysis and reporting outside of the Attribution Report view
  • Layering Rockerbox data into your weekly/monthly/quarterly performance reports
  • Evaluating performance trends by Tactic or Channel

C) Rockerbox report this template leverages: Buckets Breakdown

D) Who can use this template? Paid Rockerbox users

4. Facebook Comparison Template

A) What does this template show?

  • The Facebook platform comparison template enables you to compare Rockerbox de-duplicated performance reporting to in-platform (siloed) performance reporting
  • For a given time frame, it shows all Rockerbox reported spend, conversions, CPA, and ROAS and revenue and all Facebook reported spend, conversions, revenue, CPA, and ROAS mapped back to each marketing placement

B) When to use this template

With this template you can do the following:

  • Layer platform data into your weekly/monthly/quarterly performance reports
  • Generate channel specific reports with non-conversion metrics (e.g., TikTok video plays)
  • Automate analyses to support in-channel optimizations

C) Rockerbox report this template leverages: Buckets Breakdown and Platform Performance Report

D) Who can use this template? Paid Rockerbox users

5. Planning & Optimization: In-Platform Data template

A) What does this template show?

  • The In-platform data template enables you aggregate and standardize your in-platform marketing data across your main channels
  • This unlocks the ability to streamline your in-platform performance reporting, reducing the need for manual data manipulation and copy & pasting

This list of available in-platform data includes:

  • Facebook
  • Google
  • Bing
  • Tiktok
  • Pinterest
  • LinkedIn

B) When to use this template

With this template you can do the following:

  • Tag your marketing campaigns with a marketing tactic (e.g., Acquisition, Search, or a custom tag)
  • Set CPA and budget/spend goals for each marketing tactic
  • Evaluate performance against your goals on a campaign basis or on a platform + tactic basis (e.g., Facebook Retargeting).

C) Rockerbox report this template leverages: Platform Performance Report

D) Who can use this template? Free + Paid Rockerbox users


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