Google Tag Manager (GTM) Implementation Overview

Updated by Emily Shreero

One of the most common mechanisms used by Rockerbox customers to pass Rockerbox on-site conversion activity to attribute back to marketing is an on-site pixel.

Using a container solution like Google Tag Manager to implement and manage these pixels is one of the simplest ways to deploy this type of tracking.

Below you will find instructions for implementing and QAing your Rockerbox pixels via Google Tag Manager and the Rockerbox UI.

  1. Align on the conversion events you will track in Rockerbox with your CSM and implementation team. This will dictate which pixels to implement.
  2. Ensure you have configured your CNAME record in your DNS. To check this {add instructions for checking}
  3. Use Rockerbox's Tag Template to easily implement each required pixel. This will involve
    1. Firing "Page View" and "Identify" pixels on all pages
    2. Firing conversion pixels on specific on-site events (ex Add to Cart, Purchase)
    3. Adding fields and properties to each pixel to pass required event or user level information on each pixel. See here for required or suggested variables to pass on each pixel.
  4. {{{Check if we should recommend testing in GTM Preview Mode}}}
  5. Use Rockerbox's Pixel Event Status page to QA that your pixels are firing at the expected volume and passing the correct variables. Data will be available a few hours after setting the pixels live
If you will be implementing pixels manually instead of using the Rockerbox template, please reference the below documentation:

- Page View + Identify Pixels
- Conversion Pixels

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