What are synthetic events?
Synthetic events are Rockerbox’s solution to model and report against information that we believe happened.
For any event where we can not directly measure or track whether the user has been exposed to an advertisement, we attempt to probabilistically tag a user as having been exposed to that piece of advertising.
This is similar to our approach to offline media where we only receive high-level information about when and where a user could have been exposed to an ad.
In this scenario, we help our clients understand the interaction between online and offline advertising by injecting events back into the customer's path to purchase to better understand the influence on other marketing.