Snap - Viewthrough Integration
Snapchat View-Based Tracking
Rockerbox has a direct partnership with Snap through which Snap provides view based user-level touchpoints to Rockerbox for attribution.
If this feature is enabled in your account, you will see view and click-based reporting against Snap in all UI views that leverage first-party Rockerbox data. Snap touchpoints will be reported for your primary conversion event only in the same tier-structure as your click-based conversions.
How the Integration Works
- Snap sends to Rockerbox a daily, log-level feed of ad impressions (views)
- Rockerbox matches Snap views to users by matching an email address from Snap's reporting to Rockerbox's conversion data.
- If a user with a Snap view based touchpoint converts, then Snap will be credited as a touchpoint on that user's path to conversion. A 7 day click / 1 day view attribution window is applied
Requirements for View-Based Tracking
- Your conversion data in Rockerbox must include an email address. The email must be un-hashed or hashed using SHA-256 hashing algorithm, detailed here. Snap views cannot be reported on for any events that do not pass one of these identifiers
- Impression data is available on a go-forward basis only