AppLovin - Viewthrough
Rockerbox has a direct partnership with AppLovin through which AppLovin provides view-based user-level touchpoints to Rockerbox for attribution.
If this feature is enabled in your account, you will see view and click-based reporting against AppLovin in all MTA UI views. AppLovin touchpoints will be reported in the same tier-structure for your primary conversion event only.
How the Integration Works
- AppLovin sends to Rockerbox a daily, log-level feed of conversions—keyed off an order ID—and attributed ad impressions (views).
- Rockerbox matches AppLovin views to users by matching the order ID from AppLovin reporting to Rockerbox's conversion data.
- If a user with a AppLovin view-based touchpoint converts, then AppLovin will be credited as a touchpoint on that user's path to conversion. We apply a 28-day attribution window.
Requirements for Viewthrough Tracking
- You must authenticate your AppLovin account through Rockerbox.
- You must pass the same Order ID to both Rockerbox and AppLovin.
Setting Up View-Based Tracking
- Contact Rockerbox Support to install the viewthrough integration.
- Then, contact AppLovin to request that view data is sent to Rockerbox. AppLovin will configure daily file delivery to Rockerbox on your behalf.
Viewthrough data is available on a go-forward basis only