Conversion Comparison

Updated by Eddie Chou

Overview

The Multi-Conversion Comparison View allows you to compare multiple versions of a conversion side by side in a single, unified table.

Each variation appears as its own column, so you can directly compare performance across:

  • Customer types (New, Repeat, All)
  • Attribution models (First, Last, Even, Modeled)

How the View is Structured

1. Conversion Selector (Top Bar)

  • Each selected conversion appears as a pill
  • Includes:
    • Conversion Name
    • Customer Type
    • Attribution Model
  • These are pre-configured and read-only

2. Summary Cards (Top Metrics)

At the top of the page, each conversion displays summary metrics:

  • Conversions + CPA
  • Revenue + ROAS (if applicable)

This gives a quick snapshot of performance before diving into the table.

3. Comparison Table (Main View)

The core of the page is a side-by-side table, where:

  • Rows = Marketing breakdown (Tier 1–5)
  • Columns = Each conversion variation

For each conversion, you’ll see:

  • Conversions
  • % of Conversions
  • CPA

For conversions with revenue, you will also see:

  • Revenue
  • % of Revenue
  • ROAS

The Spend column adapts based on your selected conversions.

  • If all selected conversions use the same underlying spend, a single shared Spend column is shown.
  • If any conversions use different spend definitions, Spend will appear as separate columns per conversion.

4. Drilldowns & Filters

  • Expandable rows → Drill into deeper tiers (Tier 2–5)
  • Search bar → Find specific channels quickly
  • Tier filters → Limit view to specific breakdowns
  • Customize Columns → Show/hide metrics

5. Saved Views

You can save your current setup (including filters, columns, and date range) as a Saved Report for easy access later.

What This View Is Best For

This view is designed specifically for comparing variations of the same conversion, such as:

Customer Segmentation
  • Purchase (New) vs Purchase (Repeat) vs Purchase (All)
Attribution Comparison
  • Purchase (First Touch vs Last Touch vs Even vs Modeled Multi-Touch)

Important Notes

  • This feature is available for MTA customers only
  • Setup is managed by the Rockerbox team
  • Data availability may vary depending on:
    • Attribution setup
    • Conversion tracking
    • Date range

How to Get Access

This feature is currently gated.

To request access, reach out to your Rockerbox team with:

  • A comparison name
  • The variations you’d like to include:
    • Conversion ID
    • Customer Type (New / Repeat / All)
    • Attribution Model (First / Last / Even / Modeled)

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