TikTok - Viewthrough Integration
Rockerbox and TiKTok partnered to create an integration that allows Rockerbox to more accurately reflect TikTok performance. With this integration, Rockerbox attributes conversions to TikTok for both TikTok clicks (existing integration) and TikTok views.
Requirements
- Your conversion data in Rockerbox must include a phone number OR email address. Those identifiers must be un-hashed OR hashed using SHA-256 hashing algorithm.
- You agree to allow Rockerbox to send a daily performance report (Buckets Breakdown) to TikTok, filtered to TikTok touchpoints.
How the Integration Works
- TikTok sends to Rockerbox a daily, log-level feed of ad impressions (views)
- Rockerbox matches TikTok views to users by matching the phone number or email address associated with a conversion, within a 7D lookback window.
- If a user with a TikTok view based touchpoint converts, then TikTok will be credited as a touchpoint on that user's path to conversion.
TikTok views can only be applied against one conversion segment in Rockerbox. TikTok views are matched to Rockerbox users based an email address or phone number, limiting this integration to more bottom of funnel conversion events.
How Reporting Works
- TikTok view based conversions will appear in the same 5-tiered structure in Rockerbox alongside TikTok click based conversions.
- There will not be any differentiation between view and click based conversions in reporting.