Using CM360 with Rockerbox

Updated by ibrahim zohrob

For Rockerbox to attribute media served through CM360, Rockerbox needs to receive our tracking parameters for the underlying buying platform.

Note: Rockerbox parameters can be appended to existing parameter strings. No existing tracking parameters need to be removed.

Click Tracking

Adding Rockerbox Parameters

Add the tracking parameters provided by your Rockerbox implementation team to the landing page URLs used in CM360.

For example, a Facebook landing page URL would normally include parameters like:

<https://www.example.com/landing-page?fb_ad={{ad.name}>}&fb_adid={{ad.id}}&fb_adset={{adset.name}}&fb_adsetid={{adset.id}}&fb_campaign={{campaign.name}}&fb_campaignid={{campaign.id}}

The exact parameters vary by buying platform and can be provided by your Rockerbox implementation team or found at help.rockerbox.com.

The important thing is that the final landing page URL contains the buying-platform values Rockerbox needs for attribution when someone clicks the ad.

What Rockerbox Should Receive

After CM360 processes the click, the landing page URL should contain populated values rather than unexpanded macros. For example:

<https://www.example.com/landing-page?fb_ad=Summer_Ad&fb_adid=1234&fb_adset=fy26_prospecting&fb_adsetid=456&fb_campaign=evergreen_catalog&fb_campaignid=789>

Rockerbox can then use those identifiers to map the click back to the spend and campaign hierarchy we ingest from the buying platform.

Impression Tracking

For certain vendors, Rockerbox receives impression data directly from the partner, so no additional impression tracking setup is required in CM360. These vendors include:

  • Pinterest
  • TikTok
  • Reddit

For other supported vendors, Rockerbox impression pixels must be implemented directly in the underlying buying platform, not in CM360. Implementation instructions can be found in our help documentation. Examples include:

If you don’t see a vendor listed at help.rockerbox.com, contact support@rockerbox.com to confirm whether impression tracking is supported and what implementation is required.

Spend Ingestion

Rockerbox requires spend data from the underlying buying platform to map marketing activity to the correct campaign hierarchy and calculate metrics such as ROAS. CM360 spend cannot be used as a substitute for spend from the underlying platform. This requirement applies regardless of whether Rockerbox is tracking clicks, impressions, or both.

How spend is delivered to Rockerbox depends on the buying platform. This may involve:

Platform-specific setup instructions can be found at help.rockerbox.com. If documentation for a platform is not available, contact support@rockerbox.com.

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