Rockerbox Tracking by Vendor

Channel

Vendor

Click tracking

Click tracking methodology

Impression tracking

Impression tracking methodology

Spend

Spend Update Frequency

Affiliate

Shareasale

Yes

UTMs

No

Not available

Custom Batch Only

Dependent on Delivery Method

Affiliate

Pepperjam

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Affiliate

Rakuten

Yes

UTMs

No

Not available

Standard Integration: Batch

Daily

Affiliate

Commission Junction

Yes

UTMs

No

Not available

Custom Batch Only

Dependent on Delivery Method

Affiliate

Awin

Yes

Rockerbox tracking parameters

No

Not available

Custom Batch Only

Dependent on Delivery Method

Affiliate

Impact

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Audio

Veritone/Podcasts

Yes

UTMs on vanity URL

No

Not available

Custom Batch Only

Dependent on Delivery Method

Audio

Spotify

No

Not available

No

Not available

Not available

Not available

Audio

Pandora

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch Spend

Weekly

Audio

iHeartRadio

Yes

Rockerbox tracking parameters

Yes

Impression pixel (Display)

Standard Integration: Batch (Streaming Audio)

Daily

Audio

Chartable Podcast

No

Does not exist

Yes

Attributed sessions based on partner data

Not available

N/A

Display

Quantcast

Yes

Rockerbox tracking parameters

Yes

Impression Pixel

Standard Integration: Batch

TBD

Display

Tapjoy

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

Teads

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

Beeswax

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

MediaAlpha

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Display

Hivewyre

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

Conversant

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

StackAdapt

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

AdRoll

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Display

Criteo

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Display

AppNexus

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

Adelphic

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

MNTN FKA Steelhouse

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

PowerInbox

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Display

The Trade Desk

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

LiveIntent

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

Google Display Network (GDN)

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Display

Verizon/Oath DSP

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

Display & Video 360 (DV360)

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Display

MediaMath

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

RTB House

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

Acuity

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

Linear TV

Tatari OTT & Linear

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Daily

Linear TV

Simulmedia

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Approximately 10-day delay (available the week after broadcast week ends)

Linear TV

Rain

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

~2 weeks to get initial files

Linear TV

MMSI

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

~2 weeks to get initial files

Linear TV

Marketing Architects

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Weekly

Linear TV

Eicoff

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

After spots air

Linear TV

Blisspoint Media OTT/ Linear

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Daily
Postlogs are 1-week delayed (i.e. files on 1/10 will include linear data from 1/3)

Linear TV

Media Design Group

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

After spots air

Linear TV

Discovery Linear TV

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

After spots air

Linear TV

Comcast Linear TV

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Spend not available.

After spots air

Native

Outbrain

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Native

Taboola

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Native

Apple News

Yes

UTMs

No

Vendor walled garden

Custom Batch Only

Dependent on Delivery Method

Native

Verizon (Oath) Native

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

OTT

Tatari OTT & Linear

No

Does not exist

Yes

Custom matching based on Tatari IDs

Standard Integration: Batch

Daily by 11:30 am ET

OTT

Roku

No

Does not exist

No

Not available

Not available

Not available

OTT

Amazon

No

Does not exist

No

Not available

Not available

Not available

OTT

The Trade Desk

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

OTT

Blisspoint Media OTT/ Linear

No

Does not exist

Yes

Matched on IP

Standard Integration: Batch

Daily

OTT

Hulu

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Paid Search

Bing

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Paid Search

AdWords (Auto-Append)

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Paid Shopping

Bing

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Paid Shopping

Connexity

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Paid Shopping

Google

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Paid Social

Pinterest

Yes

Rockerbox tracking parameters

Yes

Enabled via Viewthrough Integration

Standard Integration: API

Daily

Paid Social

NextDoor

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

Paid Social

LinkedIn

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Paid Social

Twitter

Yes

UTMs

No

Vendor walled garden

Standard Integration: API

Daily

Paid Social

TikTok

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Paid Social

Snapchat

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Paid Social

Reddit

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

Paid Social

Facebook/Instagram

Yes

Rockerbox tracking parameters

Yes

Synthetic events

Standard Integration: API

Daily

Video

Tremor

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

Video

Youtube AdWords (Auto-Append)

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily


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