Rockerbox Tracking by Vendor

Channel

Vendor

Click tracking

Click tracking methodology

Impression tracking

Impression tracking methodology

Spend

Spend Update Frequency

Paid Social

Facebook/Instagram

Yes

Rockerbox tracking parameters

Yes

Synthetic events

Standard Integration: API

Daily

Paid Social

Pinterest

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Paid Social

Reddit

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

Paid Social

Snapchat

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Paid Social

TikTok

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: Batch

Weekly

Paid Social

Twitter

Yes

UTMs

No

Vendor walled garden

Standard Integration: API

Daily

Paid Social

LinkedIn

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Paid Social

NextDoor

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

Video

AdWords (Auto-Append)

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Linear TV

Blisspoint Media

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Daily

OTT

Blisspoint Media

No

Does not exist

Yes

Matched on IP

Standard Integration: Batch

Daily

Linear TV

Comcast

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

After spots air

Linear TV

Discovery

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

After spots air

Linear TV

Eicoff

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

After spots air

Linear TV

Marketing Architects

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Weekly

Linear TV

Simulmedia

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

After spots air

Linear TV

Tatari

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Daily

OTT

Tatari

No

Does not exist

Yes

Custom matching based on Tatari IDs

Standard Integration: Batch

Daily

OTT

Hulu

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

OTT

Roku

No

Does not exist

No

Not available

Not available

Not available

OTT

Amazon

No

Does not exist

No

Not available

Not available

Not available

OTT

The Trade Desk

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Paid Search

AdWords (Auto-Append)

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Paid Search

Bing

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Paid Shopping

Google

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Paid Shopping

Bing

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Paid Shopping

Connexity

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Audio

iHeartRadio

Yes

Rockerbox tracking parameters

Yes

Impression pixel (Display)

Standard Integration: Batch (Streaming Audio)

Daily

Audio

Pandora

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Audio

Spotify

No

Not available

No

Not available

Not available

Not available

Audio

Veritone/Podcasts

Yes

UTMs on vanity URL

No

Not available

Custom Batch Only

Dependent on Delivery Method

Native

Apple News

Yes

UTMs

No

Vendor walled garden

Custom Batch Only

Dependent on Delivery Method

Native

Taboola

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Native

Outbrain

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Native

Verizon (Oath) Native

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

Display

Google Display Network (GDN)

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Display

LiveIntent

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Display

The Trade Desk

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

PowerInbox

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Display

Steelhouse

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

Adelphic

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

AppNexus

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

Criteo

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Display

AdRoll

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Display

Beeswax

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

Conversant

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

Hivewyre

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

MediaMath

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

MediaAlpha

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Display

StackAdapt

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

Display & Video 360 (DV360)

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Display

Tapjoy

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Display

Verizon/Oath DSP

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Custom Batch Only

Dependent on Delivery Method

Affiliate

Pepperjam

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Affiliate

Rakuten

Yes

UTMs

No

Not available

Standard Integration: Batch

Daily

Affiliate

Impact

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Affiliate

Awin

Yes

Rockerbox tracking parameters

No

Not available

Custom Batch Only

Dependent on Delivery Method

Affiliate

Shareasale

Yes

UTMs

No

Not available

Custom Batch Only

Dependent on Delivery Method

Affiliate

Commission Junction

Yes

UTMs

No

Not available

Custom Batch Only

Dependent on Delivery Method


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