There are two types of tracking that can be used for this platform. For each ad, you should select the tracking type from the table below.

Tracking Type

When to use

What to use

URL parameters

When an ad clicks through to your website

Tracking parameters (see instructions below)

Impression tracking pixel

When an impression is produced.

Tracking parameters (see instructions below).

Adding URL Parameters

  1. Open the campaign editor by clicking the pencil icon
  2. In the Tracking section, append the parameters below to any existing parameters in the Tracking Code box. Replace YOUR_CAMPAIGN_NAME with the name of your campaign. If your campaign name includes spaces, replace those spaces with underscores.

Your URLs should follow the structure guidelines available here.

URL Parameters

Adding Impression Tracking Pixel

These parameter values use macros and do not need to be manually replaced--their values will be dynamically filled by the platform when the ad is served.

Impression Tracking Pixel

For more information about adding Outbrain tracking parameters, look here.


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