GTM: Shopify Variables

Below are common ecommerce event variables that can be used in Rockerbox conversion events. These variables can be used if you're using Shopify with GTM.

Pixel Variable Name

Description

Ecommerce Event Variable

coupon

Coupon or discount code associated with the event

Shopify.checkout.discount.code

products

JSON object of purchased products. Remember to convert to a string if using this variable in a pixel.

Shopify.checkout.line_items

email

Email address of the user

Shopify.checkout.email

revenue

Revenue for the event--check to ensure that "subtotal" is the value you consider for your revenue. Some users prefer to use post-tax or post-shipping values instead.

Shopify.checkout.subtotal_price

billing_address

JSON object containing the user's billing address. Remember to convert to a string if using this variable in a pixel.

Shopify.checkout.billing_address

order_id

Shopify.checkout.order_id

For more information about ecommerce events in GTM, click here.


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