GTM: Ecommerce Event Variables

Below are common ecommerce event variables that can be used in Rockerbox conversion events. These variables can be used if you've configured ecommerce events for your conversions in GTM.

Pixel Variable Name

Description

Ecommerce Event Variable

coupon

Coupon or discount code associated with the event

ecommerce.purchase.actionField.coupon

products

JSON object of purchased products. Remember to convert to a string if using this variable in the pixel.

ecommerce.purchase.products

order_id

Unique identifier for a purchase

ecommerce.purchase.actionField.id

revenue

Revenue for the event

ecommerce.purchase.actionField.revenue

For more information about ecommerce events in GTM, click here.


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