We want to ensure you are best set up to leverage Rockerbox for monthly, quarterly, and yearly recaps.
To help, please see below guides to cover everything from exec-level summaries to tactical optimizations
Of course, don’t hesitate to reach out to your Rockerbox alias with any questions.
1. Performance summaries: how to recap performance by channel, vendor, or tactic using Rockerbox as your single source of truth.
2. Comparing Performance across Time Periods : how to measure changes in performance over time. On top of quarter-over-quarter analysis, time-based comparisons will be particularly important if you:
- Launched a major new product or product line
- Increased spend significantly during a priority season
- Made significant changes in your marketing mix (such as launching offline marketing)
3. How to compare performance across walled gardens: how to understand the full impact of a channel for platforms where Rockerbox tracking is limited (ex click only).
4. How to Quantify the Impact of an increase in Branding spend on Demand-driven channels: how to understand the lift of branding channels on your bottom-funnel and how to derive corresponding multipliers to use in forecasting
5. How to normalize performance data: how to standardize pre-Rockerbox performance to resemble de-duplicated, multi-touch performance.
Updated 8 days ago