Rockerbox has two main data types:
- Unassociated Data: Data processed by Rockerbox that isn't associated to a conversion
- Associated Data: Data processed by Rockerbox that is associated to a conversion
Data storage & retention:
- Unassociated Data: Stored for a rolling 120 days
- Associated Data: Stored in perpetuity during the contract term of a client
Updated over 1 year ago
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