Data Storage & Retention

Rockerbox has two main data types:

  • Unassociated Data: Data processed by Rockerbox that isn't associated to a conversion
  • Associated Data: Data processed by Rockerbox that is associated to a conversion

Data storage & retention:

  • Unassociated Data: Stored for a rolling 120 days
  • Associated Data: Stored in perpetuity during the contract term of a client

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