Understanding User Path to Conversion

6 articles

Identifying the role of each channel across the funnel

Rockerbox unlocks the ability to identify your unique channel mix at each stage of the funnel and the role of a given channel across the funnel. Through leveraging Rockerbox, you can identify which c…

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How to Quantify the Impact of an increase in Branding spend on Demand driven channels

As you launch and test new branding channels, you can leverage Rockerbox to identify what impact these channels are having on your bottom-funnel, demand-driven channels. This analysis can be complete…

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Understanding the Impact of each channel

Rockerbox unlocks the ability to understand the impact and role of each channel in driving users to convert across your digital and offline channels. Through leveraging Rockerbox you can identify not…

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Understanding User Behavior Across Rockerbox Views

With a diverse marketing mix, understanding how channels work together can unlock context into deduplicated performance, validate hypotheses into which channels are working together, and help identif…

Updated by Theja Talla

Understanding Influencer Impact

How to think about measuring influencer impact in Rockerbox. Things to consider. What type of tracking are you using for influencer if any? UTMs/ Vanity URLs/Promo Codes - Are particular UTMs being u…

Updated by Tonya Baker

Channel Overlap Use Cases

Because Rockerbox tracks your marketing activity across channels – including paid and organic, online and offline – you can leverage Rockerbox to see how users migrate across channels on their path t…

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