MMM

6 articles

Marketing Mix Modeling

Rockerbox Marketing Mix Modeling (MMM) helps brands explore the relationship between marketing investments and other factors and their impact on revenue based on historical data. This statistical met…

Updated by Ron Jacobson

MMM - Marketing Performance

The Marketing Performance page provides a comprehensive view of the effectiveness of marketing investments. Key metrics and visualizations allow users to understand and optimize their marketing strat…

Updated by Eddie Chou

MMM - Channel Overview

The Channel Overview page provides an in-depth look at channel performance metrics over time, enabling you to assess the impact of different channels on your marketing objectives. This view is design…

Updated by Eddie Chou

MMM - Scenario Planner

Overview. The Rockerbox Scenario Planner allows you to explore different marketing scenarios, where you may be looking to expand, contract or reallocate budget subject to different constraints. The g…

Updated by Eddie Chou

MMM - Model Comparison

Overview. The "Compare Performance" page enables users to compare Return on Ad Spend (ROAS) or Cost Per Acquisition (CPA) results across different marketing mix models (MMM) to address a common quest…

Updated by Eddie Chou

MMM - Selecting Models

Customers working with Rockerbox MMM will eventually have multiple models, whether they are based on different timeframes, KPIs, or other configurations. The Model Selection feature ensures that user…

Updated by Eddie Chou